What's in a name? If you ask the folks over at Facebook and Oculus, probably nothing much. It is, after all, just a formal name change and it's business as usual for the R&D group. But you don't make a big fuss about name changes like that unless it's really something big. In this case, it isn't just a simple realignment of branding but also a reminder that Facebook owns one of the two biggest VR platforms in the market and it isn't afraid to use it.