Sony is doing a bit of a re-imagining with its Xperia brand in an attempt to find a new calling in the saturated mobile market. That calling has come through a new "personalized and intelligent" slogan that is being realized, among other things, in a couple of new smart accessories, like the new Xperia Ear in-ear Bluetooth earbuds. That's not to say, however, that Sony doesn't have a new smartphone to go along with it. In fact, it has three! With the Xperia X, the Xperia X Performance, and the Xperia XA, Sony is promising a smartphone that is even smarter than your usual smartphone.