In the past, when downloads began to surpass CD sales, it signaled a sea-change in the music industry. Labels had to adapt or die in the face of the changing music industry. As technology evolves, its power to shape the entertainment industry has proven to be a force to be reckoned with. Downloading even helped to topple the Tower Records of yesteryear. Nowadays, instead of paying for downloads of single tracks and albums at the iTunes store, listeners are tuning in to streaming services like Spotify to get their music, and customers are willing to pay for it, too.