mixed reality

Partly thanks to the hype around Pokemon GO, augmented reality has become a buzzword again (which is somewhat ironic considering some AR enthusiasts don't consider the game as such). Though definitely not alone nor first, Microsoft is one of the biggest proponents of augmented reality technology which, unfortunately, is extremely limited to a select few, not to mention expensive, number of devices and developers. Come 2017, however, that will somewhat change, as Microsoft releases its Windows Holographic platform, as well as its AR shell, to any and all Windows 10 computers.

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This week the folks at Magic Leap have announced a partnership with ILMxLAB, creating technology that'll mix Star Wars with your real world reality. This is not virtual reality - though that's not out of the question for Star Wars, of course - it's mixed reality. That is augmented reality with the ability to trick your brain into thinking the objects you're seeing are really there. It's beyond what you've seen before - and it has droids, too!

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The common perception of virtual, augmented, and mixed reality is that they mostly cater to fun and games and entertainment. Microsoft, however, wants to banish that prejudice, at least for its brand of mixed reality. On the heels of the first major update to Windows Holographic, its version of Windows 10 for the HoloLens, Microsoft is proudly announcing the arrival of the Outlook Mail and Calendar app on the HoloLens, allowing users to pin their emails and calendars on a wall, almost literally, and have it always within sight.

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Virtual reality has recently taken the center stage, especially with the rollout of the HTC Vive and Oculus Rift. Not to mention the ditch that Oculus may have dug for itself. But VR isn't the only hot thing in tech today as far as synthetic realities go. There is also augmented, or rather "mixed", reality, as envisioned (no pun intended) by the likes of Microsoft HoloLens, Magic Leap and Meta. Of those, the HoloLens was the first to reach the public's hands, and now Microsoft is rolling out its first update as well.

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While Apple's next iPhone seems to show little potential for great change, Google announces Android software integration with one of their most forward-thinking projects ever: Tango. Apple has built a massive consumer following with the idea that their iPhone is reliable, secure, and ubiquitous - unavoidably present in the public eye. Google, on the other hand, creates the software that manufacturers of all sorts then use to create their own, unique smartphones. This week, Google announced that they'd be adding Tango software to the next version of Android. This could change the public's expectations for a great smartphone entirely.

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This week we're getting a bit deeper into what looks good when it comes to capturing Virtual Reality, Augmented Reality, and the mix - Mixed Reality. We're doing this because we don't JUST want to capture content for those of you that have a VR headset and want to see reviews of games and such. We want to capture content that anyone can enjoy and find value in. Today we're at an important point in history - two big groups have announced 360-degree in-game capture: NVIDIA and Epic Games.

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Today we're going to talk briefly about what we're doing in virtual reality - specifically in attempting to capture what it's like to be IN the virtual realm. It's not enough, we think, to just show the flat feed - though we've had to do that already several times. It's also not enough just to show two screens - flat feed and a real view of the user with a VR headset on. That shows what's going on, certainly, but it doesn't go far enough in showing what the user is seeing, hearing, and experiencing.

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Virtual reality is already on its way to be the hottest technology trend this year. At the same time, a new type of reality is also brewing and don't you call it simply "augmented reality". The new hip term if "mixed reality", or MR if you will, and it is striving to distance itself from VR and AR. One of the first companies to lay claim to this new land, Magic Leap is giving the public a teaser of how mixed its reality really is. And it's a reality that might be a dream come true.

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