Magic Leap

Magic Leap 1 AR headset revealed with $2300-$3k packages

Magic Leap 1 AR headset revealed with $2300-$3k packages

Magic Leap was recently the subject of a report which put the company in some not-so-positive light, from the average consumer perspective. It's likely Magic Leap already had their announcements today planned well in advance, but the timing is notable. Today's Magic Leap announcements center on the Magic Leap Enterprise Suite, a package that'll cost $2995, and will include "everything a business needs to efficiently roll out spatial computing to employees."

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Today’s Magic Leap failure should teach us this one lesson

Today’s Magic Leap failure should teach us this one lesson

Information released in a report today showed the company Magic Leap in deep trouble. This is a company that built its reputation on the future of augmented reality, aka AR, creating AR technology (like AR headsets) to capitalize on and participate in the modern world of AR/VR computing. But as losses mounted, they began to reach the wrong milestones - points at which they needed to fire "dozens of employees" and at which important early supporters began leaving the company.

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Magic Leap One plays Spotify in AR where you left them in the world

Magic Leap One plays Spotify in AR where you left them in the world

After no small amount of delays and a bigger amount of controversy, the Magic Leap One finally leaped into existence last year to bring its own version of augmented reality to real reality. Since then, AR and even VR have somewhat taken a backseat in tech news but that's not to say they're dead. In fact, Magic Leap has made an announcement that could, to some extent, help bring home the AR message to the rest of the world.

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Magic Leap One heads to AT&T with Game of Thrones promos in tow

Magic Leap One heads to AT&T with Game of Thrones promos in tow

Early adopters have been able to purchase the Magic Leap One headset for a few months now, but beginning next week, you'll have another option when it comes to acquiring one. AT&T has announced that it will begin carrying the Magic Leap One next week, and it'll have various Game of Thrones tie-ins to go along with it, just in time for the start of the final season. Unfortunately, Magic Leap One isn't going to be available at all AT&T stores right away - not even close to all of them, in fact.

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Magic Leap NBA app puts up multiple virtual screens in your room

Magic Leap NBA app puts up multiple virtual screens in your room

Virtual and augmented reality are most often associated with games but that dismisses too easily the non-gaming applications of the technology. One of the most common is the ability to put up more screens than you can have room or budget for actual physical monitors. AR company Magic Leap has taken that idea and made it accessible to developers and publishers through its Screens framework. That, in turn, has given birth to this new NBA app that might make hardcore basketball fans want to buy an expensive AR kit.

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Magic Leap mixed reality headset expands US availability

Magic Leap mixed reality headset expands US availability

After years of promises, hype, and even controversies, Magic Leap finally delivered at least the developer version of its much-touted mixed reality headset. But while that indeed proved that the product exists and works, it has yet to prove how much it can grow and sell. And that will require putting the Magic Leap One Creator Edition into the hands of more people, which is exactly the good news that the company announced at its first-ever “Learn, Engage. Accelerate. Program.” (L.E.A.P.) developer conference.

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Magic Leap One will get DirecTV NOW live TV app in 2019

Magic Leap One will get DirecTV NOW live TV app in 2019

AT&T plans to launch its DirecTV NOW product on Magic Leap's system in the future. The company says it will be launching a 5G test zone on Magic Leap's Florida campus next year, as well, this making it possible for developers to test apps and devices on the faster mobile technology. The plans were revealed today at the Magic Leap conference in LA.

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Sennheiser partners with Magic Leap to offer spatial audio expertise

Sennheiser partners with Magic Leap to offer spatial audio expertise

Sennheiser has announced a new partnership with Magic Leap that'll bring the audio company's technology to the latter's "spatial sensory experience." In addition to the partnership, Sennheiser says it will be joining the "Works with Magic Leap" certification program, meaning we may see future products from the company designed for the Magic Leap One system.

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Magic Leap One Creator Edition begins shipping out today

Magic Leap One Creator Edition begins shipping out today

After many years of waiting, Magic Leap is finally ready to launch its flagship product, the Magic Leap One mixed reality headset. This is a launch that's been a long time coming, but even though the headset is shipping out today, there's still plenty of progress to be made. For starters, this is a limited launch that's aimed at developers, with the headset only shipping to folks to certain major cities in the contiguous US.

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Magic Leap Lumin OS interface is thankfully familiar

Magic Leap Lumin OS interface is thankfully familiar

One of the problems with new computing platforms is the danger to go overboard in trying to present a novel experience. Nowhere is that truer than with virtual and augmented reality where user interfaces are already split into two almost diametrically opposed camps. As one of the most popular proponents of controller-less AR experience, Magic Leap runs the risk of overloading its UI with novel and fancy gizmos and controls. Fortunately, based on images going rounds over the Internet, the startup has exercised some caution and common sense.

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Magic Leap One ships this summer, AR app demonstrated

Magic Leap One ships this summer, AR app demonstrated

Magic Leap conducted a livestream today during which time it gave the public a demonstration of its augmented reality experience. During the demo, which is still available to view, we see the system establish locations within the user's world where an AR creature can spawn, then the creature throws rocks at the wearer, who is able to dodge them and interact with the entity by swatting the air.

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Magic Leap gets cash from AT&T as it continues to ghost

Magic Leap gets cash from AT&T as it continues to ghost

Normally I wouldn't mention that a company got investment cash before it had a product, but Magic Leap's been in this situation for a LONG time. Look all the way back to Google's investment, an investment that took place in October of 2014. They had a TED talk back in January of 2013, too - they've been at this business of preparing some augmented reality hardware and software for a while - and in tech product terms, a length of time that seems incomprehensible.

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