macbook

The winning iPhone strategy is shifting to Mac and iPad

The winning iPhone strategy is shifting to Mac and iPad

Apple tested its strategy out on the iPhone, took a risk, and it paid off: now, it’s the turn of the Mac - and specifically the new MacBook Air - to go next. For long-time MacBook Air fans, the late-2018 update to the ultraportable addressed a lot of complaints. Faster processors, more storage, and a Retina display all checked off boxes long-overdue. However there was one change we were hoping not to see.

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Blackmagic eGPU Pro makes many Macs more powerful

Blackmagic eGPU Pro makes many Macs more powerful

The new Blackmagic eGPU Pro was revealed today, aiming to lend AMD graphics power to a number of new Apple computers using Thunderbolt 3 (USB-C). This product is unique in its execution and presentation. While it's a Blackmagic-branded device, it was "designed in collaboration with Apple." This eGPU device will be available straight through Apple Stores and Apple dot com.

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The MacBook Pro upgrade you didn’t hear about today

The MacBook Pro upgrade you didn’t hear about today

Today amid announcements of a new MacBook Air, Mac mini, and iPad Pro, one upgrade seemed to slip through the cracks. Not that Apple would announce this sort of thing on its own, but still, there's more power to be had. There'll be new configuration options on Apple's 15-inch MacBook Pro starting late November.

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Everything Apple just announced at their iPad/Mac event

Everything Apple just announced at their iPad/Mac event

Today we're looking at everything Apple just announced during their event for October 2018. This event played host to a new set of iPad Pro units, one with an 11-inch display, the other with a 12.9-inch display. The rest of the products revealed today were Mac OS in nature. There was a new iteration of the MacBook Air and a new Mac mini.

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MacBook Air 2018 hands-on: Apple knows what you’ll pay for

MacBook Air 2018 hands-on: Apple knows what you’ll pay for

What explains the perennial popularity of the MacBook Air? That might seem like a pointless question, given the 2018 MacBook Air has just been revealed to us, but if Apple's newest ultraportable is to be a success then it can't just count on branding to buoy sales.

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MacBook Air 2018 detailed with Retina display and Touch ID

MacBook Air 2018 detailed with Retina display and Touch ID

Today Apple revealed a new MacBook Air in New York City, a MacBook Air for the year 2018 and beyond. This new MacBook Air was revealed to roll with a new set of colors, including gold and silver, along with two USB-C ports and a headphone port. This MacBook Air was revealed to have a 13.3-inch display with "4 million pixels" and a 50% narrower bezel around its face.

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Our Apple Event expectations for October 30

Our Apple Event expectations for October 30

There's a whole lot of Apple going on on Tuesday, the 30th of October, 2018. There's an event in which Apple's planned to reveal a bunch of new devices and/or software and/or services. We've got a pretty good idea of what they're bringing to the table, and we'll be at the event getting up close and personal with the whole lot, too. Today we're taking a peek at our list of expectations and rolling out that list for you, the reader, as well.

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How Google pays Apple in 2018

How Google pays Apple in 2018

Almost since birth, Google's done business with Apple - be it by listing ads, running GPS maps, or by being a default for search on a smartphone. Apple and Google understand that it's better for business that they collaborate and compete, rather than just one or the other. Today we're going to talk about how Google paid Apple one massive amount of money for one key bit of preferential treatment in their MacBooks, iPhones, iPads, and so forth.

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New Macs might be coming next week based on Apple EEC filing

New Macs might be coming next week based on Apple EEC filing

Apple’s not so unexpected event on October 30th has sent some Android OEM scrambling to adjust their dates or even cancel. But while that event is believed to center largely around new iPad Pro tablets, it will hardly be the only one. In fact, that event might be a dumping ground for all that fans were expecting last month that never materialized, including new MacBooks and even an upgraded Mac Mini.

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Kuo Apple event predictions: iPad mini, Pro, Macs

Kuo Apple event predictions: iPad mini, Pro, Macs

This week the analyst Ming-Chi Kuo shared a list of products Apple was likely to launch at the event set for October 30th, 2018. Kuo generally gets this sort of stuff nearly perfect, so we're having a peek. This event might well play host to a two-or-more-tiered approach for the iPad. Much like we saw with the most recent iPad release - a new device made with old parts - this event might bring the iPad mini back into the limelight.

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Expect the big Apple oust of Intel in Macs from 2020 says analyst

Expect the big Apple oust of Intel in Macs from 2020 says analyst

Apple's big Mac switch from Intel chips to its own processors won't be happening any time soon, and could end up seeing the Cupertino firm shift its silicon dependence from one firm to another. That's the prediction from one Apple analyst, riffing on long-standing rumors that the company aims to oust Intel from at least some of its laptops and desktops and use its own, in-house designs in their place.

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Mophie’s biggest Powerstation is made with MacBook in mind

Mophie’s biggest Powerstation is made with MacBook in mind

Typically, when most people hear the name Mophie they think of battery cases for flagship smartphones. While those battery cases are a major part of the company's business, it's also made quite a few external batteries that aren't hidden within a phone case. Today, it introduced its newest external battery, the Powerstation USB-C 3XL, and it's aimed squarely at MacBook users.

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