lens

olloclip system for iPhone X ushers in a new look for mobile photography

olloclip system for iPhone X ushers in a new look for mobile photography

Back when smartphone cameras weren't as sophisticated as they are today, the only way for you to get more professional looking photos was through clip-on lenses. But even with smartphone cameras that can do wide-angle or telephoto shots, you can only do so much without outside help. olloclip has pioneered that clip-on lens system and continues to perfect its craft even in the face of increasingly capable smartphones. In time for the new iPhone X, olloclip has not only taken on a new branding but also a new design that offers a fresh new and easier way to capture precious memories in the best way possible.

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ShiftCam 2.0 and ProLens: truly mobile iPhone pro photography

ShiftCam 2.0 and ProLens: truly mobile iPhone pro photography

Lens clips for iPhones and others smartphones are nothing new. They offered interchangeable lenses, a feature that still escapes even the most advanced smartphone camera. They all, however, have the same design disadvantage. You have to attach the lenses every time you use them and detach them when done. Not only do you run the risk of losing those lenses, that’s also precious seconds lost trying to set it all up. Last year, startup Shiftcam introduced a case and lens system that resolved all those. Now they’re back with ShiftCam 2.0, a more refined and more powerful version that won’t make it look like you have an armored phone in your pocket.

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Moment for iPhone X photo case, lenses make the camera shine

Moment for iPhone X photo case, lenses make the camera shine

An entire niche market of clip-on lenses grew out of the middling camera capabilities of smartphones past. With dual cameras, wide angle lenses, and advanced camera sensors, you’d think that market has become redundant. Not so, if you ask Moment, who has given that market a distinct flair with the Moment 2.0 Kickstarter earlier this year. Now it has announced a new photo case and new lens set made especially for the iPhone X, raising the already high photography bar even higher.

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Olympus 17mm and 45mm f/1.2 PRO lenses promise glorious bokeh

Olympus 17mm and 45mm f/1.2 PRO lenses promise glorious bokeh

Amid all the talk of smartphone portrait modes, Olympus has some proper bokeh for you - as long as you're willing to carry a micro four-thirds camera. The company is adding two new options to its well-esteemed M.ZUIKO Digital ED 25mm f/1.2 PRO lens family, a 17mm and a 45mm, for photographers who want more sparkle in their portrait shots. While they'll each set you back more than an iPhone X, there are some very good reasons why that might still be worth it.

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Caltech’s camera could banish smartphone bumps for good

Caltech’s camera could banish smartphone bumps for good

The powerful cameras inside our smartphones come at a price, and not just the literal one, of course. Next to the endangered 3.5 mm headphone jack, the camera is the last piece that keeps phones from becoming uniformly thin, not to mention flat. Even without mechanical parts like OIS, the camera's bulk is mostly due to its non-flat lens. That is why when the California Institute of Technology, better known as Caltech, boasts it has produced an ultra-thin, flat camera, the smartphone industry's interest is definitely piqued.

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ExoLens’ Zeiss lens case for iPhone 7 offers swappable optics

ExoLens’ Zeiss lens case for iPhone 7 offers swappable optics

The iPhone already has a reputation for photography, but ExoLens wants to crank that up with its Zeiss-lens-toting case for the iPhone 7 arriving in stores. Announced back in January, the iPhone 7 case builds on the previously-revealed lens framework that the iOS smartphone slides into, with an impact resistant shell to help in case of drops or bumps. However, it's the lens mount that's most interesting.

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Sony’s latest G Master lens does it all for the bokeh

Sony’s latest G Master lens does it all for the bokeh

Sony has taken the wraps off its latest G Master Series lens, and it's not messing around with the praise, billing it capable of its best ever bokeh. The Sony FE 100mm F2.81 STF GM OSS mid-telephoto prime lens (SEL100F28GM) may not have the most easily-recalled name, but the company is promising memorable image quality for full-prime fans. At its heart, that's down to its 11-bladed aperture design.

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Leica Q Titanium Gray, Summaron-M give homage to the old

Leica Q Titanium Gray, Summaron-M give homage to the old

More than a year ago, Leica unveiled the Leica Q, an impressive compact camera that, despite its size, boasted of a full-frame sensor. You’d think that, by now, it would have a Q II in the wraps. Apparently not. Instead, the famed camera maker has opted not to change a working formula, settling instead for changing appearances only with the Leica Q Titanium Gray, though with significant impact, nonetheless. And to emphasize that old doesn’t mean obsolete, it is launching the new Summaron-M 28 mm f/5.6 wide-angle lens as a throwback to a 50s product.

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Laowa 24mm f/14 Relay 2x Macro Lens looks like a death machine

Laowa 24mm f/14 Relay 2x Macro Lens looks like a death machine

Laowa has unveiled a new macro lens that doesn't look like any macro lens for photography you have seen before. It looks like some not so subtle sniper rifle for an assassin to use in a terribly cheesy spy flick. I ran across this on April Fool's day I might think it was a joke, but it is a real product. The 24mm f/14 Relay 2x Macro lens is on display at Photokina and is due to land in stores next year.

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Olympus outs mighty 12-100mm f4.0 lens and more at Photokina 2016

Olympus outs mighty 12-100mm f4.0 lens and more at Photokina 2016

Olympus doesn't just have a new PEN camera today, the E-PL8, but a fresh batch of M.Zuiko Pro lenses and a new flash for Photokina 2016. The trio of lenses span from a lengthy zoom through to a brand new macro, while the FL900R flash is dustproof and splash-proof to match your E-M5 II.

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“Metalens” breakthrough could lead to flat, cheaper lenses

“Metalens” breakthrough could lead to flat, cheaper lenses

There has been a surge of interest in camera sensors and lenses of late, partly because of the equally growing interest in smartphone cameras. But while smartphones are indeed becoming more and more capable in that area, they are limited by the laws of physics and current manufacturing capabilities. One of the hardest to get right are the lenses but inventors, lead by r professor Federico Capasso, may have finally come upon an answer that will yield not not only flatter and cheaper lenses but also better ones that can outperform even those used in top of the line research microscopes.

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Canon EF-M 28mm f/3.5 Macro IS STM lens has integrated flash

Canon EF-M 28mm f/3.5 Macro IS STM lens has integrated flash

Canon has unveiled a new lens that is aimed at those who like to take macro photography shots and wants to be sure that their images are well lit. When taking photos close up sometimes a traditional flash doesn't do the job of lighting your subject well. The new Canon EF-M 28mm f/3.5 Macro IS STM lens is the first EF-M Macro Lens for the Canon EOS M camera system that features image stabilization and a pair of integrated mini Macro Lites.

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