ZTE made an unexpected, if you haven't been monitoring the rumor mill, announcement yesterday. A new Axon smartphone brand that puts mainstream flagships on notice with its high-end specs and sub-premium price. That is, however, just the tip of the Chinese iceberg. Crowd favorite Xiaomi has made its slow crawl to markets outside China. Huawei made an interesting proposition when it announced the P8 lite smartphone and seems to be a crowd favorite for the next Google Nexus smartphone. The dragon is rising and OEMs should take note. But this journey to the West, just like the novel, is fraught with challenges.