Given Apple's previous attitude toward developers for its App Store, and the regulations it puts in place, it should come as no surprise really that they've thrown the cat among the saucy pigeons this week. The Cupertino company have rolled out Phil Schiller, head of worldwide product marketing, to explain why purveyors of titillating apps - including swimsuit-clad ladies, jiggling chests and rock-hard glutes - are finding their software unceremoniously yanked, despite meeting Apple's previous age restriction guidelines. The answer? Some developers had been submitting "an increasing number of apps containing very objectionable content."
Apparently Apple was tiring of customer complaints that the App Store was turning too top-shelf in its offerings, though as we've seen before there's a degree of inconsistency that has led to several accusations of hypocrisy on the company's part. While many titles from small developers have been pulled from the virtual shelves, others - such as from Playboy and Sports Illustrated - are still on sale.