At the Apple worldwide developer's conference, Steve Jobs talked about a lot of numbers at onstage. Apple talked about the 29% US market share of the smart phone market that the iPhone has achieved. Apple discussed the 58% market share of mobile Web browsing that it now has. Apple even talked about their 22% marketshare in e-books. The most important number, however, that Apple talked about so was 100 million. That's how many iOS devices are in the market as of this month. That's significant and it shows what Apple's long-term platform play is all about. Hint, it's no longer about the personal computer, at least the personal computer as we know it.