No, we haven't traveled back in time to April 1. We are, instead, looking to the future of gaming. E3 2019 is coming next week and gaming companies are revving up the marketing engine ahead of the big gaming event. Microsoft will probably take the cake for this partnership with Lynx, known as Axe in other markets. And if that name has you thinking of body sprays and body washes, then you're in for a scented treat with Xbox-branded products of that exact kind.