Samsung Galaxy S10 and iPhone x Plus are coming your way next - not super soon, but next. In the unending battle for your cash in smartphone hardware, Samsung and Apple take most of the cake. Not necessarily just in market share - there they've got to battle the big-name brands from China, too. But in advertising and hype, Apple and Samsung reign supreme. Today we're going to talk about what's possible with the Galaxy S10 and the next iPhone X, and what Samsung will likely do to appear to win over Apple fans next late Winter.