GoPro has officially entered the 360-degree camera space. Today the company revealed its new spherical camera, called GoPro Fusion, and with that reveal indicated its intention to step into the world of VR content creation. Obviously, you don't need to be creating virtual reality content to make use of a 360-degree camera, as GoPro is also marketing this as a solution for non-VR, high resolution photos and video.
GoPro action cameras can capture great footage, but audio has traditionally been lacking. Sennheiser aims to change that reality with the launch of its new MKE 2 elements, a waterproof microphone designed specifically for GoPro action cameras. This microphone has received 'Works with GoPro' verification and was made under the GoPro Developer Program, meaning it should work seamlessly with the latter company's products.
Jaguar wants to help you publicize that perfect apex corner, with its new ReRun app that links the 2018 F-Type with GoPro's wireless action cameras. Released alongside the new model-year car - which for the first time features a 4-cylinder gas engine option - the app was made in collaboration with GoPro as a way of not only recording track sessions but automatically picking out the best moments.
GoPro has announced a new trade-up program designed to get consumers to upgrade to the latest action camera models. Under this program, which is open to all GoPro owners, the company will give either $50 or $100 off the price of a new GoPro camera in exchange for turning in an older model. Any old GoPro model can be returned to the company, says GoPro, even if it is 'dented, dinged, [or] destroyed.'
GoPro revealed in its latest quarterly financial report that it is eliminating about 270 positions within the company, something resulting from a mixture of layoffs and the removal of open positions. If this sounds familiar, that’s because it is: the company made a similar announcement last year, that time saying it would be giving about 200 positions the axe. The layoffs are part of a cost-cutting maneuver.
GoPro has confirmed that we'll be seeing the next iteration of its HERO camera, the HERO6, some time this year. The confirmation isn't entirely surprising, but does lay to rest speculation that troubles with HERO5 production, as well as the Karma drone recall, may have delayed the arrival of GoPro's next flagship action camera. The news was confirmed during the company's fourth-quarter 2016 earnings call.
GoPro's Karma drone is back on sale, after having been yanked from shelves over a flaw that could literally see it fall uncontrollably from the skies. The troubled camera-quadcopter was recalled back in November 2016, after GoPro identified a fault with the battery latching mechanism. While that might not seem significant, it was enough to cause a handful of the drones to lose power mid-flight.
Jaguar has taken the wraps off the achingly-pretty 2018 F-Type, upgraded inside and out for the new model year, and joined by a 400 Sport special edition. The car will continue to be offered as either a coupe or a convertible, and in either rear-wheel or all-wheel drive. Differentiating the MY2018 version will be new LED headlamps and updated LED taillights.
Polar has introduced a new Polar heart rate monitor strap called the Polar H10, a sensor that wraps around your chest to keep track of your heart rate as you move about or exercise. This strap, as with a couple of other Polar models, is compatible with your GoPro devices to overlay heart rate data onto your action camera videos, providing yourself and viewers with an extra layer of data.
We’re still not sure when the Karma, GoPro’s first ever and ill-fated drone, will return. IF it will return, which may be in doubt given GoPro’s financial troubles. But while the Karma itself may not be here, or may never be again, it’s legacy will live on. Or at least part of it. GoPro has just made available the Karma’s stabilizer as a standalone handheld product, the Grip. Perhaps it’s a last ditch effort to salvage what it can from the Karma, by selling the feature that made the drone quite impressive.
Solid sales of GoPro's newest action cameras may be warming the hearts of company execs this holiday season, but it's not enough to save the workforce from sizable job cuts. The GoPro HERO5, announced back in September as the camera firm's flagship model, has succeeded in turning around the slump in demand, the company said today. In fact, sales over the week including Black Friday suggest a 35-percent rise year-on-year in the US.
GoPro’s Karma drone was a big, disappointing flop, and the company proceeded to recall the model shortly after launching it. The whole ordeal has been frustrating for buyers who now have to proceed with returning the unit and waiting for a refund. To try and make up for that, GoPro is giving those buyers (the ones located in the U.S., that is) a free HERO5 Black action camera once they return the drone and everything related to it.
