You may not know it yet, but your location is almost as important as your email address and password. It is one of the things hackers and advertisers love to know, precisely because of how much we've come to unknowingly depend on it. From check-ins to store deals to, of course, navigation, we've come to rely on location data in our modern lives. Even in navigation, however, location can be a hit or miss, both powered and limited by GPS technology. That is why for the next evolution of Google Maps, the search giant is mashing together augmented reality, computer vision, and AI to deliver more accurate and more useful directions and information.