Modern day businesses are evolving. A few years ago shopkeepers started realizing the importance of social media, but now that isn't enough. Google is giving businesses new ways to keep in contact with their customers. Google is testing a feature that allows customers to use a chat with business owners in real time through Google Hangouts. It's a great idea for today's customers who not only want instant access to store information, but they want it without having to pick up the phone and make a call.