Basecamp HEY email service launches to some Apple App Store drama

Email continues to be the lifeblood of Internet communication, no matter how many times some have tried to kill it or "upgrade" it. Google tried the latter route with the now-defunct Inbox but it was pretty much just a new skin over an old email system. Basecamp, most popular for its Internet-based project management suite, is taking another stab at it with HEY but while the premise is definitely interesting, its sudden conflict with Apple's App Store policies could end up marring its launch.