fujifilm

Canon and Nikon recently announced new digital cameras that were clearly aimed at the smartphone generation. Their spiel was to entice them with features that will help them graduate from their measly phone cameras. Fujifilm is following suit but is singing a different tune. it is, instead, bringing smartphone features to its mirrorless camera line, but, sadly, at the expense of some things that would otherwise make the X-E3 interesting to amateur photographers as well.

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Despite the ubiquity of smartphones with competitive cameras, instant cameras have come back in fashion. That said, its users still wish they had the flexibility of digital as well. Pocket photo printers can deliver that but they just don't "feel" right. Sensing a potential market, Fujifilm is launching its new instax SQUARE SQ10 that hits two birds with one stone. It is the first instax camera with a digital sensor and image processor. At the same time, it is also the first instax to use Fujifilm's new square format film.

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Digital is still king, but there's a small subset of photography enthusiasts who can't part with film. Whether you enjoy the immediacy of being able to hold a physical print or you're nostalgic for the old days of Polaroid, Fujifilm has you covered. The company has rolled out numerous instant cameras in recent months, and today it is back with yet another one: the Fujifilm Instax Mini 9.

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Not everyone is going need or can afford something as high-end as the newly launched GFX 50S medium-format camera. Knowing that full well, Fujifilm has prepared other new cameras that, while not as pricey, still aim to offer the best digital photography experience their money can buy. But don’t pan the X100F and X-T20 just because they’re successors to previous models, unlike the totally brand new GFX 50S. Because, being successor’s, they can build up on and fix the mistakes of the past. Or, at the very least, offer a cheaper alternative.

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How much are you willing to pay for a professional digital camera? That is basically the question you will ask when confronted with the Fujifilm GFX 50S’ price tag. Granted, it’s not as exorbitant as its rivals and it is, after all, supposed to be a high-end tool. Those who live and die by their digital shooters will probably not even flinch at Fujifilm’s latest premium medium-format mirrorless digital camera, though they may scratch their heads a bit when reading the fine print.

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The problem with most devices advertised as rugged is that they are bulkier and heavier than their less than tough counterparts. Either that or the accessories that make them rugged turn them into hulking versions of themselves. Fujifilm says that you don’t have to choose one or the other. At least not for its new FinePix XP120 digital camera. This compact shooter boasts of four kinds of rugged features while remaining not just small but also light at just 203 g.

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Fujifilm has pulled the wraps off a new digital camera called the X-A10 and it is a compact mirrorless interchangeable lens offering. One of the unique features of this camera is that the rear LCD has a slide-tilt mechanism that allows 100% visibility when the panel is tilted 180-degrees. What that means is that the LCD can be viewed from the front of the camera for self portraits.

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Fujifilm has teamed up with Michael Kors to offer a limited edition Instax Mini 70 camera. Instant cameras are a hot item right now — we’ve seen new ones announced this month from both Leica and Polaroid — and no doubt someone out there would like to get their hands on a classy model. This limited edition Mini 70 is designed to be stylish with a gold color and the Michael Kors signature printed on the camera’s back.

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Those who believe that the camera market has run out of tricks against the onslaught of smartphones may have been proven wrong by Fujifilm’s latest announcement. At Photokina, the camera maker unveiled the Fujifilm GFX 50S, the first of its brand new GFX camera system and G frame sensor line. Perhaps more than the camera itself, the focus is being lavished on the new GFX system that aims to redefine medium format cameras, fitting a large-sized 51.4 megapixel sensor inside the light and compact body of a mirrorless camera.

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A few days back a leak gave up some images of a new Fujifilm X-A3 digital camera. We didn’t have any specifications to go along with that leak and all we could tell is that it looked like a mirrorless camera with a retro design. Fujifilm has now gone official with the camera and says that it is a lightweight and compact selfie-optimized mirrorless camera. To facilitate taking selfies, the camera has an LCD screen that can tilt 180-degrees without being blocked by the camera.

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Fans of digital mirrorless cameras have a new offering to look forward to called the Fujifilm X-A3. Several images of the new digital camera have leaked onto the web showing what the camera will look like when it finally hits the market presumably soon. The body of the camera is silver color and judging by the high-end look of the device, that body is likely to be metal.

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Well, that was quick. Initially speculated to be coming in the "near future", it actually took less than a week for Fujifilm to put out the newest flagship in its X series of mirrorless cameras. The X-T2 continues the "central viewfinder style" of its predecessor and adds a few more muscle. To be exact, it boasts of the capability to record 4K video, the first in an X series digital camera. With a rugged and well balanced form, Fujifilm dubs the X-T2 as the "ultimate mirrorless camera".

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