fujifilm

Despite the onslaught of smartphones and their sophisticated cameras, camera makers have found some respite even on the entry-level market thanks to the unexpected popularity of "Polaroid" type non-digital cameras. Thanks to advancements in both imaging and inkless printing technologies, these instant cameras have captured the hearts and pockets of many hobbyist photographers who find something alluring about the design and simplicity of these products. Building upon that, Fujifilm is launching a new INSTAX Mini 11 that adds just a bit of smarts without going into digital camera territory.

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Fujifilm has unveiled its newest compact digital camera with the X100V. This model joins the company's expansive X100 product line, offering a combination of advanced features, a new lens, and an improved hybrid viewfinder. The company plans to release the model later this month with a series of optional accessories, including a genuine leather carrying and storage case.

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This year's smartphones will, of course, all place a heavy emphasis on photography, some of them going as far as having five cameras on their back. This naturally puts camera makers on notice who have to step up their game not just on the high-end but also beginner-friendly cameras. The new X-T200 is Fujifilm's latest answer to the latter, offering a lightweight mirrorless camera that promises the familiarity and features found in many modern smartphones.

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The newest Fujifilm X-Pro series interchangeable lens camera was revealed in full today. The Fujifilm X-Pro3 mirrorless digital camera is the successor to the X-Pro2, released all the way back in March of 2016. This newest model has a collection of odd and/or powerful features that make it a unique blend of discrete and unique.

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While camera makers have more or less embraced digital, some still try to appeal to nostalgia with printouts. Smartphone photo printers are all the fad with the younger crowd and Fujifilm's INSTAX is one of the brands that got there first. It hasn't stopped churning such portable printers almost ad nauseam but, admittedly, the newest INSTAX Mini Link does have a few tricks up its sleeves that make it more interesting, even if not that compelling.

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During its X Summit in Tokyo today, camera company Fujifilm took the wraps off its upcoming X-Pro3, a new rangefinder that will feature a retro design that hides the rear LCD, replacing it with a small screen similar to the ones found on older film cameras. In addition to the unique display design, the camera will be made from highly durable titanium and it'll pack a hybrid viewfinder.

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Despite what naysayers have proclaimed in the past, smartphones have not completely wiped out even the entry-level cameras. In fact, it has only pushed camera makers to step up their game even with its amateur-oriented shooters, endowing them with features not even the highest end smartphone can ever get. In that vein, Fujifilm is annoucing the new X-A7 mirrorless digital camera that boasts an image sensor with high megapixels and a relatively rare feature to boot.

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Fujifilm has announced that it's expanding its Instax line with a very interesting camera. Dubbed the Instax Mini LiPlay, this new camera allows you to instantly print the photos you take, but it does so with a twist. In addition to taking and printing photos, you can also capture the audio from the moment the picture was shot and play it back by scanning a QR code that appears on the printed image.

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Fujifilm is joining Kodak in the slow process of resurrecting some of its analog film products. The company credits millennials and generation Z consumers with the renewed interest in analog photography, a market that previously dwindled to near eradication under the growth of the digital medium. The company plans to resume production of a black and white film product.

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Fujifilm is combining the image potential of a large format camera with the flexibility of mirrorless, with the new Fujifilm GFX100 packing a whopping 102-megapixels. Slotting in as the flagship of the camera company's line-up, the GFX100 boasts a sensor that's larger than you'd find on a full-frame, 35mm format camera.

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This month, Fujifilm will release its new FinePix XP140, a rugged point-and-shoot camera designed for consumer use in outdoor environments. The product arrives as an alternative to the popular action camera models, such as GoPro's HERO lineup, offering a more traditional appearance alongside a durable body, zoom functionality, optical image stabilization, and more.

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In 2017, Fujifilm launched the X-T20 that took its cues from the design and features of the X-T2 mirrorless camera. Today, it's making a similar addition to its X series, this time taking after last year's X-T3. While the new X-T30 comes in a lighter and more compact body, that doesn't mean it's any less capable. In fact, it combines the best of both worlds by inheriting the X-T3's 4th gen specs as well as the design and convenience features of the X-T20.

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