fujifilm

While camera makers have more or less embraced digital, some still try to appeal to nostalgia with printouts. Smartphone photo printers are all the fad with the younger crowd and Fujifilm's INSTAX is one of the brands that got there first. It hasn't stopped churning such portable printers almost ad nauseam but, admittedly, the newest INSTAX Mini Link does have a few tricks up its sleeves that make it more interesting, even if not that compelling.

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During its X Summit in Tokyo today, camera company Fujifilm took the wraps off its upcoming X-Pro3, a new rangefinder that will feature a retro design that hides the rear LCD, replacing it with a small screen similar to the ones found on older film cameras. In addition to the unique display design, the camera will be made from highly durable titanium and it'll pack a hybrid viewfinder.

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Despite what naysayers have proclaimed in the past, smartphones have not completely wiped out even the entry-level cameras. In fact, it has only pushed camera makers to step up their game even with its amateur-oriented shooters, endowing them with features not even the highest end smartphone can ever get. In that vein, Fujifilm is annoucing the new X-A7 mirrorless digital camera that boasts an image sensor with high megapixels and a relatively rare feature to boot.

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Fujifilm has announced that it's expanding its Instax line with a very interesting camera. Dubbed the Instax Mini LiPlay, this new camera allows you to instantly print the photos you take, but it does so with a twist. In addition to taking and printing photos, you can also capture the audio from the moment the picture was shot and play it back by scanning a QR code that appears on the printed image.

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Fujifilm is joining Kodak in the slow process of resurrecting some of its analog film products. The company credits millennials and generation Z consumers with the renewed interest in analog photography, a market that previously dwindled to near eradication under the growth of the digital medium. The company plans to resume production of a black and white film product.

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Fujifilm is combining the image potential of a large format camera with the flexibility of mirrorless, with the new Fujifilm GFX100 packing a whopping 102-megapixels. Slotting in as the flagship of the camera company's line-up, the GFX100 boasts a sensor that's larger than you'd find on a full-frame, 35mm format camera.

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This month, Fujifilm will release its new FinePix XP140, a rugged point-and-shoot camera designed for consumer use in outdoor environments. The product arrives as an alternative to the popular action camera models, such as GoPro's HERO lineup, offering a more traditional appearance alongside a durable body, zoom functionality, optical image stabilization, and more.

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In 2017, Fujifilm launched the X-T20 that took its cues from the design and features of the X-T2 mirrorless camera. Today, it's making a similar addition to its X series, this time taking after last year's X-T3. While the new X-T30 comes in a lighter and more compact body, that doesn't mean it's any less capable. In fact, it combines the best of both worlds by inheriting the X-T3's 4th gen specs as well as the design and convenience features of the X-T20.

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Fujifilm has just unveiled a highly unique projector. Unlike most competing models, which have a lens shift feature that only accommodates small adjustments, the new Fujifilm projector has a rotating lens that can project images in different locations without physically rotating the entire unit.

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Fujifilm has brought a pair of new cameras at Photokina 2018, the GFX 50R medium format rangefinder, and the Fujifilm X-T3, the latest in the X Series with 4K/60P 10-bit video support. The cameras each promise more functionality and ease-of-use than their predecessors, though of the two the GFX 50R is definitely the most interesting with its huge sensor.

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Fujifilm has revealed a new camera for those who just can't wait for their photos, with the Instax Square SQ20 delivering not only instant prints but video support, too. Latest in the company's Hybrid Instant Camera line, the squared-off shooter may not be able to print out videos - this isn't Harry Potter, after all - but it can convert them into a variety of more engaging stills.

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As expected, Nikon’s competitors have answered its mirrorless challenge after announcing the Nikon Z7 and Z6 late last month. First to arrive is Fujifilm with the new X-T3, the camera maker’s fourth-gen X series mirrorless camera in five years. While it’s not getting into the full-frame arena, the Fujifilm X-T3 is giving X-T2 almost every reason to upgrade, plugging up the small holes that made its predecessor less than perfect.

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