fitbit

After a disastrous and embarrassing episode with the recalled Force wristband, Fitbit is unsurprisingly going to make a bigger, in a positive way, splash. Early last week we saw leaks that pointed to two new products coming soon, the Flex lookalike Charge and Charge HR. Apparently, Fitbit isn't done yet. The latest word is that the fitness company actually has a third member in the new batch, equally ambiguously named the Fitbit Surge. This "superwatch", as the leaks claim Fitbit calls it, throws in everything except the kitchen sink.

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Following a nationwide recall of the Fitbit Force back in February of this year, Fitbit has just avoided another such situation by agreeing to warn consumers about possible allergens. The fitness wearable manufacturer reached an agreement with the Consumer Product Safety Commission, resulting in packaging for the Fitbit Flex now displaying a warning about containing nickel.

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Not long ago, we reported that Fitbit wasn’t enthralled with Apple’s HealthKit. They didn’t say it was lacking, but they also said they were being a bit more pragmatic about it than some users would hope for. According to a new report, Apple will stop selling Fitbit products in their stores, instead choosing to make way for their own wearables which do support HealthKit. Though it’s not clear exactly why Fitbit is being removed from store shelves, the HealthKit slight is hard to look past.

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Fitbit is a leader in the fitness wearable group, and widely popular among those who wish to stay healthy and knowledgeable about their caloric intake or steps taken. After recently swearing off HealthKit (temporarily) to focus on their own platform, we learn exactly what that focus may be about. A leaked shot of new Fitbit marketing materials show an expanded lineup, with a new device that can track your heart rate. Named the Charge, this new Fitbit leads their own charge into 2015.

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As we’ve said time and again, Apple’s HealthKit has a lot of promise. The ability to view data about yourself via a single app (Health) is a neat idea. It’s been assumed that companies would jump at the chance to get on-board with HealthKit, and engage users on a whole new level. At least one major fitness technology brand isn’t interested. Fitbit is currently swearing off HealthKit, but aren’t staunchly against the platform. It seems they’re just being pragmatic about Apple’s new fitness darling.

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With the long anticipated release of Apple Watch this past week, the company behind it put a lot of coal in the engine of the wearable train. For a solid year, the world hemmed and hawed about smartwatches, waiting to see what Apple would do. Now that they’re officially in the mix, here are a few reasons to sit this early-adopter’s segment out — at least for a year.

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Fitbit for Windows Phone has launched, bringing support for the popular fitness tracker to Microsoft's smartphone platform. The new software not only acts as a companion for synchronizing wearables like the Fitbit Flex, but can also do basic step tracking in its own right, with some tweaks to take advantage of Windows Phone's UI.

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One industrious company looking to lower its insurance premium used a somewhat novel way to accomplish its goal: Fitbit. The fitness wearable was given to workers at startup Appirio, where data was used to get the company's insurance provider to drop its rates by 5-percent, or $280,000 USD.

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Fitbit has released an update to their service today, adding the ability to keep closer tabs on yourself at just bout every turn. A new fitness tracker aims to be a little more proactive, and some new food logging features might get you to watch your diet a little closer. The two updates also work in tandem to give you feedback on how to attain a healthier lifestyle.

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A trio of FitBit patent applications have surfaced for three products (possibly devices) that cover a range of sports-centric and fitness purposes, including mention of heart rate monitoring, smartphone control, and GPS, among other things.

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Fitbit is cooking up a Windows Phone 8.1 app, the wearable health band company has confirmed, bringing support for the popular tracker to Microsoft's smartphone platform. News of the app was confirmed by Fitbit on the company's official product forums, after would-be users were vocal in their demands for a version.

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In a crowded wearable market, Fitbit reigns supreme. In Q1 2014, research firm Canalys says Fitbit occupied 50% of overall shipments, leaving the rest of the market searching for a foothold. When it came to smartwatches, though, another tried-and-true leader in Pebble is outshining the rest.

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