fitbit

Fitbit’s Ionic smartwatch is here, but will it be enough?

Fitbit’s Ionic smartwatch is here, but will it be enough?

As expected, Fitbit has announced its first-ever smartwatch. Dubbed the Ionic, this new smartwatch keeps Fitbit's fitness tracking business at the forefront while offering all of the functionality we've come to expect from other smartwatches, making it a pretty tempting device for those who wear a smartwatch on a daily basis. The only question now is whether or not anyone will buy it.

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Fitbit smartwatch leaks, and we’re not loving the design

Fitbit smartwatch leaks, and we’re not loving the design

The future of smartwatches may be unknown at this point where a lot of companies are exiting the market, but there are still a few heavyweights supporting the industry. Fitbit, king of the fitness tracking universe, wants to be counted among these heavy hitters, as it's plotting a smartwatch of its own to take on other big manufacturers like Apple and Samsung. Today, new leaked images are giving us our first look at that smartwatch.

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Fitbit smartwatch release date range revealed as financial storm continues

Fitbit smartwatch release date range revealed as financial storm continues

This afternoon Fitbit shared their financial earnings in a message that also tapped their upcoming smartwatch as a friendly beacon of light. This device has been long awaited - if you're the sort of person who loves the Fitbit brand and needs a smartwatch, that is to say - and until now Fitbit's provided scarce details on their eventual release. With the gravel of the Pebble community onboard, it's apparently almost time to make another stab at a wrist-based smart device.

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You can now tell Cortana to ask Fitbit about your weight

You can now tell Cortana to ask Fitbit about your weight

With all the attention lavished on Alexa, Google Assistant, and, in a not so positive way, Bixby, it’s almost to easy to forget about Siri and, even more so, Cortana. Many might have forgotten that Microsoft just announced back in May its Cortana Skills, analogous to Alexa Skill and Assistant Actions. Which is probably why there are only 66. Actually, make that 67, now that Fitbit has joined the ranks, allowing you to get your fitness stats simply by asking Cortana to do it for you.

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Fitbit smartwatch – still on track, says CEO

Fitbit smartwatch – still on track, says CEO

Huawei’s announcement of its new Band 2 and Band 2 Pro has got people wondering where Fitbit is in all of these. Last we heard, the famed fitness tracker maker was on the road to creating its first true smartwatch (no, the Blaze above doesn’t really count) but has been hit with delays. Breaking his silence, company chief James Park assures fans and critics alike that the Fitbit Smartwatch, whatever it will be called, is actually still on track and has even shared what features it will and will not have.

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Apple is now a better wearable seller than Fitbit [Updated]

Apple is now a better wearable seller than Fitbit [Updated]

This just isn't Fitbit's year. It is believed to be in some financial crisis, or at least will soon be. The situation was dire enough for Fitbit to considering jumping on the smartwatch bandwagon, which is already rumored to be delayed. And to add insult to injury, Strategy Analytics released numbers showing that Fitbit is no longer the top dog when it comes to wearables. It isn't even second dog, with both Apple and Xiaomi overtaking it.

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New Fitbit devices tipped in leaked photos

New Fitbit devices tipped in leaked photos

When I first saw images of Fitbit's next two devices, I thought at least one of them was a photo-altered Surge. But it wasn't - instead what we're apparently looking at is a new device which Yahoo Finance was sent from an inside and anonymous source. They say this is the first "proper" smartwatch that Fitbit will ever offer - without knowing what'll be inside, of course.

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Fitbit’s Alta HR out in April, enhanced sleep tracking incoming

Fitbit’s Alta HR out in April, enhanced sleep tracking incoming

Fitbit today unveiled its first fitness tracker of 2017: the Alta HR. While not exactly a new device, it is a redesign of one of 2016's most popular models, and it comes with some improvements that fans of the first will definitely want to consider. The most important is likely the addition of PurePulse technology, which Fitbit says was the most requested feature from Alta users.

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Pebble was only worth $23 million in the end

Pebble was only worth $23 million in the end

Despite the relatively more successful fitness tracker market, Fitbit, one of the biggest names in that area, is seeing some number problems. It has acquired Pebble, a darling of the smartwatch market, as well as Vector Watch, a move that is mostly seen as an act of desperation to remain in the game. Fitbit, however, was apparently not desperate enough to buy Pebble for its full selling price. Initially rumored to cost $40 million, Fitbit now reports that it bought the smartwatch maker for just $23 million.

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Desperate Fitbit looks to smartwatches for rescue

Desperate Fitbit looks to smartwatches for rescue

Fitbit has announced its preliminary fourth-quarter 2016 financial results, and things aren’t looking so hot. The company revealed that revenue for the past quarter will fall somewhere between $572 million and $580 million, quite a bit lower than its previous $725m to $750 million guidance. Growth was also much lower than expected, but the company isn’t throwing in the towel yet, and is apparently looking toward smartwatches for salvation.

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Fitbit could be laying off as much as 10% of its crew

Fitbit could be laying off as much as 10% of its crew

Not so long ago, Fitbit, whose name has almost become synonymous with fitness trackers, purchased smartwatch darling Pebble, and, in the process, killed the latter’s smartwatches. Shortly after that, it purchased Vector Watch, another smartwatch maker startup. If you thought those purchases were signs of a strong company ready to gobble up competition and fresh blood, Fitbit’s Q4 earnings call might prove otherwise. According to The Information, the company actually had a very bad quarter and, as a consequences, could be letting go of some of its employees.

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Fitbit buys Vector Watch as smartwatch app store plans simmer

Fitbit buys Vector Watch as smartwatch app store plans simmer

Fitbit continues its spate of acquisitions, with news that the wearables company has acquired Vector Watch, a smartwatch startup that made headlines with its long battery life and discreet design. The news, confirmed by Vector Watch today, will see both the Vector Watch team and its software platform added to Fitbit's ranks. However, for existing Vector smartwatch owners, it means an end to updates and new features.

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