This week at the SID Display Week 2016 trade show we've gotten up close and personal with Samsung's new rollable screen, just one of several next-gen inventions in display technology. But this is just another in a long line of demos of such "transforming" or "curved display" tech from Samsung, LG, and the rest, right? Not so fast. Now that Samsung has proven their ability to deliver the goods with devices like the Galaxy Edge, the company is expected by the public to deliver on concepts like these with more speed. The time is now!