A new pair of shoes from Nike turned the Back to the Future II concept into reality - and beyond. This isn't another iteration of the Michael J Fox MAG shoe. Instead, it's the first "custom show for everyone," so says Michael Donaghu, Nike VP of Innovation. Inside the first Nike Adapt BB shoe is what Nike describes as an "intricate lace engine" that advances the state of shoelaces for the first time in hundreds of years.
The average consumer might be able to afford the next Nike self lacing shoes - imagine that! Nike's announcement this week suggests that the Back to the Future shoe will be back - sort of - inside the next year. This next-generation release won't LOOK LIKE the original Nike Air Mag, but they'll work pretty much the same. This is the "future of footwear" in the form of a Nike shoe called Nike HyperAdapt, complete with Nike E.A.R.L. (Electric Adaptable Reaction Lacing).
Footwear company Puma has revived its RS-Computer Shoe, a classic sneaker from 1986 that -- at the time of its launch -- included sophisticated hardware targeted at athletes and enthusiasts. Though the technology has long been made obsolete by modern alternatives, the design itself retains a certain retro appeal and the model enjoys a number of fans. Puma's upgraded version retains the same classic design.
Today we're taking a peek at an unfolding story of Samsung teaming up with the clothing and accessories brand Supreme. An announcement was made at Samsung's China-based reveal event for the Samsung Galaxy A8s that the brand Samsung would be collaborating with the brand Supreme. In a twist, it would appear that the Supreme in this collaboration is not the original Supreme, but an Italy-based group that aimed to essentially steal the Supreme brand for their own products.
Vans has teamed with NASA to launch its new "Space Voyager" collection. The new line commemorates the space agency with new clothing and shoes featuring iconic imagery inspired by 60 years of space exploration, according to the company. The collection is available to purchase from Vans starting today.
This week the folks at the Blizzard merchandise shop may've leaked more than they intended with a few new products. It's just as likely that this is the name of the company's newest initiative in multi-platform Diablo goods and entertainment. Earlier this year it was reported by Blizzard that they'd be bringing Diablo madness to the world in multiple forms soon - and through the next year - so anything is possible, really.
Release of Kanye's latest (re-release) shoes was revealed by Adidas and West himself this morning. This was touted by Adidas and West as the "largest ever" release of the YEEZY BOOST shoe, coming with a look and a build almost identical (if not entirely identical) to the same shoe released in a limited fashion in April of 2017. The story is that Kanye always wanted as many people as possible to own his shoes, and that now he's going to make that a reality.
Pizza Hut is back with a new pair of smart shoes, these ones called the Pie Tops II. The name is based on the original Pie Tops model the company introduced in early 2017, only this time it is twice as good thanks to double the number of the buttons. As with the first Pie Tops model, the Pie Tops II are able to order a pizza with the click of a built-in button. That functionality is joined by a second button that pauses the wearer's TV.
Most people have probably never thought about how exactly that pair of Levi's jeans you wear all the time were made. The traditional method for much of the history of the clothing manufacturer used mostly manual techniques. That is going to change with Levi Strauss & Co announcing Project F.L.X. standing for future-led execution.
Streetwear brand Supreme continued their brand power campaign this week with a brand new pinball machine. This new machine was made in collaboration with the pinball machine company Stern and was made "exclusively for Supreme." As if anyone else would somehow order a Supreme pinball machine from Stern without Supreme's involvement. That's just silly. Have a peek below for additional Supreme brand items that'd otherwise be mostly meh.
The late Steve Jobs will forever be associated with Apple (and the ill-fated NeXT), its products, and his contributions to modern computing. That, however, doesn’t mean that the eyes of the law will see things the same way. In Italy, for example, “Steve Jobs”, as a trademark, legally belongs to an Italian fashion company and, try as it might, Apple is unable to say otherwise.
Want to show your love and loyalty to a brand in the most obnoxious way possible? Why not grab a baseball cap that will draw attention to it not with its logo but with the music that it’s blasting. Yes, music. If you have forgotten already, and we won’t blame you if you did, Atari announced its Speakerhat idea a few months back. That idea has, for better or for worse, turned into a product that you can now buy, wear, and, of course, belt out tunes for everyone to hear.