Clothing

We're living at a strange place in history, where companies that make video games are also teaming up with fashion brands to make clothing. Not just t-shirts with Mario on them, but fully-fitted custom sneakers, and high-end fashion pieces that cost massive amounts of cash. This week Microsoft announced their second set of special edition sneakers made with Adidas to celebrate the 20th anniversary of their Xbox video game console.

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Samsung made an odd decision in Australia this week with the reveal of a fashion collaboration with Dr Denim. Together the brands developed a limited edition pair of jeans designed "exclusively for the Galaxy Z Flip 3" in order to "prove that Y2K style and flip phones are truly back in fashion." The jeans have high waists and an extra Galaxy Z Flip 3-sized pocket* on their right-side leg.

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In the trailer you're about to see, Microsoft launched a new pair of sneakers with Adidas. These sneakers are a "partnership 20 years in the playing", looking back on the past couple of decades of the existence of Microsoft's one and only gaming console. This first consumer release is just that - the first - there'll be more revealed "over the next few months" as well.

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The snack brand Dunkaroos had an idea that's likely a glimpse into the future of pop culture in the metaverse. They're releasing a "'90s-inspired line" of clothing that'll be available both physically and digitally. It'll be both "virtual merch and merch to rock in real life," they say, and it'll be available to those willing to take the plunge for a couple of 10-dollar bills.

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Fashionable Trainers are appearing at Pokestops during Fashion Week 2021 in Pokemon GO. You'll need to challenge a few of them to complete your Event-exclusive Timed Research for Fashion Week (September 21 through the 28th), but outside of those requirements, is there another reason why you'd want to go out of your way to challenge these game-controlled opponents? They're not like Team GO Rocket, they won't allow you to catch any Shadow Pokemon, so what's up?

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There's a collection of new Puma x Animal Crossing products out in the world today - officially revealed by Nintendo at last. There's a lovely Nintendo unboxing of the first pair of sneakers out in a video that shows not only the shoes, but the quality of the packaging, too. That is something we can get onboard with, from start to finish.

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Airbags have been used in cars for decades to help prevent injuries and save lives in the event of an accident. We all know how airbags work when they sense a collision; an inflator blows them up and helps cushion the driver when they impact hard surfaces inside the vehicle. Mercedes-Benz has announced that it's collaborating with a clothing designer named Heron Preston on a project that is using airbags to make clothing.

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There's a new brand product crossover in the mix this week, and it includes both Animal Crossing and Puma. It's basically a match made in heaven for those gamers who play the Animal Crossing New Horizons game religiously, want to wear cute bits of clothing, and do not want to pay massive amounts of cash to own said bits of clothing.

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Netflix opened their first online shop this week, powered by Shopify. They've teamed up with a few radical designers to release their first bits of clothing, all with inspiration from some of Netflix's own IP. Shows like Yasuke and Eden lead the way, with collaboration and production power from the streetwear brand Hypland as well as clothing and product maker EDEN.

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There's a website called Original Stitch that has a relatively unique proposition for clothing buyers and collectors. They have a limited amount of custom-made Pokemon fabric made for each Pokemon. They do not have every single Pokemon ever made, but they do have the first 151 from Kanto, as well as Hoenn, Johto, and Galar. It's interesting to see, here, which of the Pokemon from these sets were sold out first - some you might never have expected.

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Adidas is back with another Star Wars-themed product: its Stan Smith Forever Star Wars Yoda shoes. The new product features the iconic and readily identifiable Stan Smith shoe appearance combined with some unmistakable Yoda imagery, not the least of which is the large embossed, green Yoda image featured on the heel of each shoe.

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This might be the first time you've heard of Razer's own Sneki Snek. It's a logo, it's a branding mark, it's a character. It's a very cute little creature. Sneki Snek first appeared at RazerCon in October of 2020, after which Razer met their goal to "save" 100,000 trees within two months. They did this by selling Sneki Snek merchandise.

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