Beats Electronics

At the beginning of April, Apple and Beats officially revealed the Powerbeats Pro - a new set of wireless earbuds that had been rumored for quite some time in the lead up to that unveiling. Seemingly positioned as an alternative to AirPods 2, Apple and Beats announced that Powerbeats Pro would be available in four different colors: black, moss, ivory, and navy. We're learning today that only one of those colors will be available on launch day, with the rest coming down the pipeline later.

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Pulled the trigger on those new AirPods yet? Not so fast: the Beats Powerbeats Pro have arrived, packing the same Apple H1 chip as the second-generation AirPods but pairing it with noise isolation, sweat resistance, and even more battery life.

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Inside the software iOS 12.2 was a hidden bit of hardware, a pair of earbuds made by Apple in the Beats brand. These are called Powerbeats Pro, and they won't likely be cheap. It would appear like these headphones are extremely similar to AirPods in several respects - most obvious of all in their wireless nature - but they're living in a Beats design universe.

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Earlier this week, Apple made a few different product announcements, first announcing a new iPad Air and iPad mini, then the next day upgrading the iMac with some new silicon. The company topped off its string of product announcements by revealing a pair of 2nd-generation AirPods on Wednesday. Even with these new AirPods out in the open, Apple may not be done launching wireless earphones, as a new rumor claims that Beats is gearing up to release a truly wireless version of its PowerBeats earphones.

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Remember when Apple acquired Beats by Dre, and they suddenly cornered the headphones market worldwide? Since that happened, the company released a pair of wireless earbuds - not Beats earbuds, but Apple-branded. It's not as though Beats was ever the biggest brand in earbuds, but still - now Apple sells their own earbuds in the same store as Beats brand audio equipment. Now it would seem that Apple's readying themselves to release their own version of the Beats flagship: over-ear headphones.

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Tim cook mentioned earlier this year that Apple Music wasn't "in it for the money." Since then, Apple Music paid subscriber numbers grew from somewhere below 38-million to around 50-million. It would appear that not being in the streaming music business for the money is working out OK for Apple over the last few months.

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Apple has revealed its latest Back to School promotion, a deal it offers every summer for college students and faculty who are looking for a new laptop or tablet. This year, in addition to its usual student perks, Apple is offering various Beats headphones for free, assuming the customer purchases a new Mac computer or an iPad Pro.

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Apple products don't always become an overnight success. Some take years of constant marketing to hammer them into consumers' skulls. So while the HomePod's reported lackluster sales are disappointing for Apple fans, they might not be as fatal as some predict it to be. That said, the company seems to be trying to salvage its image by making a rather odd move. Not only is it coming out with a cheaper HomePod, according to reports it might not be launched as a HomePod at all.

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A new pair of Apple wireless headphones were tipped this weekend, likely coming to the company's lineup at their next big event. As the company's wireless earbuds seem to have sold extraordinarily well since launch, there's a question of branding in the mix. Why did Apple buy Beats Electronics if not for their audio superiority?

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Beats, the Apple-owned lineup of audio hardware, has produced what might be their finest headphones to date. The Studio3 Wireless are (as you may have guessed by now) wireless, have noice cancellation and the Beats styling and sound profile many have grown to know and love. It’s not the first time the company has put all these features together in the same package, so how does the latest iteration hold up to scrutiny? We put a pair through their paces.

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This week the Fitbit Iconic smartwatch and the Fitbit Flyer wireless headphones got their release details in order. The folks at Fitbit appear to be aiming to expand their fitness device empire beyond the fitness tracker business, moving to all manner of accessories (that just happen to do similar things). The Fitbit Iconic attempts to take the market where Apple Watch reigns supreme, while the Fitbit Flyer seem to be made to take on Beats (also owned by Apple).

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Budget not already blown by the iPhone X, Apple Watch Series 3, and everything else Apple just announced? Don't forget to set aside a little of your credit limit - assuming Equifax hasn't destroyed it inadvertently - to pick up Apple's newest headphones, the urBeats3. They're targeting those who aren't quite ready to cut the cord completely.

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