Beats Electronics

Apple may pull Bose products from stores soon

Apple may pull Bose products from stores soon

If you’ve not been keeping up with the world of sports, there’s some shady business going on in the NFL. The league has a new sponsor in Bose, which isn’t at all bad. The problem is the league is fining players for using non-Bose headphones, should they be photographed with them on. Adding a layer of complexity to the issue is that players tend to prefer Beats headphones, which is an Apple product. Now it seems Apple may be striking back, removing Bose products from stores.

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No more Beats: NFL players forbidden to wear the headphones on camera after Bose deal

No more Beats: NFL players forbidden to wear the headphones on camera after Bose deal

The appearance of the Beats By Dre line of headphones on professional athletes is easily one of the top reasons the brand has become so recognizable in the last few years, and becoming the leader the of the so-called "premium headphone" market. While a number of professional athletes have direct sponsorship contracts with the Apple-owned Beats, don't expect to see them of the heads of NFL players any longer, as a new marketing deal with Bose prevents the rival headphones from appearing on camera.

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Beats targets Steve Lamar over co-founder claims

Beats targets Steve Lamar over co-founder claims

Apple has taken action against Steve Lamar over claims that he is a co-founder of Beats, which he is reportedly using to market his own headphones company Roam. A lawsuit was filed this past Friday seeking damages, as well as complete removal of all claims about contributing to the company.

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Apple Event packed with celebrities: Dr Dre, Gwen Stefani, Stephen Fry

Apple Event packed with celebrities: Dr Dre, Gwen Stefani, Stephen Fry

This morning its become apparent that Apple is hosting more than a few top-level recording artists at their big event this afternoon. The first and possibly most important of these is Dr. Dre - Apple employee. He’ll be joined by no less than Gwen Stefani - complete with a white iPhone and white Beats headphones in tow.

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Apple and Beats: layoffs loom large

Apple and Beats: layoffs loom large

Now that Apple and Beats are officially one and the same, some confusion has abounded about where Beats employees might end up. Previous reports suggested many (read: most) Beats employees would be let go, as their jobs were redundant with Apple. Subsequent reports placed the number of affected employees much lower, and the latest news points to zero firings -- for now.

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Apple Beats buy final: compared to birth of iPhone

Apple Beats buy final: compared to birth of iPhone

It would appear that Apple’s acquisition of Beats by Dre, aka Beats Electronics, aka Beats Music, has been finalized. With it comes a message from Beats, likely written by a top wordsmith from Apple. It sounds that way, anyway, bringing on words that deem Beats headphones worthy of sitting alongside the iPod, iPad, and iPhone as Apple’s key "instruments."

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Bose sues Beats, claims noise canceling headphones violate patents

Bose sues Beats, claims noise canceling headphones violate patents

A timely move, Beats — now owned by Apple — has been sued by Bose. The litigation is said to revolve around noise canceling headphones. Details are sketchy, but it’s a potentially devastating blow to Beats’ hardware division.

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Apple advertisements may soon look like Beats

Apple advertisements may soon look like Beats

While Apple has worked with creative agency TBWA Media Labs for decades, this week it’s suggested that they may be ready to move on. With Beats under their wing, Apple is said to be pushing for a new direction in the audiovisual elements they present to the public in the form of advertisements and billboards and everything in-between. "Shortlist" is the word, and one of the list members appears to be Beats CEO Jimmy Iovine.

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Spurs joined by Jay Z and Beats Music in remix campaign

Spurs joined by Jay Z and Beats Music in remix campaign

Facing off against the Miami Heat this week were the San Antonio Spurs, finding victory in five games to take the NBA championship. Viewers of the program on ESPN will have seen a brand new video spot from [soon to be owned by Apple] Beats Music. This spot was a small teaser for already-released Beats-sponsored film "Game Before The Game", also included below.

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Google tipped to acquire Songza for music curation

Google tipped to acquire Songza for music curation

In the wake of Apple’s purchase of Beats by Dre, Google has been tipped to be in talks to acquire the music streaming service Songza. While Google already has a streaming music service in its Google Play Music library and delivery system, the company may be looking for a way to compete with Apple’s oncoming integration of Beats Music curation into their music delivery system(s). Songza may be the answer Google needs.

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Apple Lightning headphones on the horizon

Apple Lightning headphones on the horizon

Certainly a coincidence with the recent acquisition of Beats Music and Beats Electronics, Apple has this week revealed a new MFi specification for Lightning Headphones. The Made for iPhone program allows businesses to release their electronics with a fancy stamp that also potentially allows them to have said products in Apple Stores. In this case, Lightning Cable MFi specifications connect with headphones for high-quality audio.

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Dr Dre speaks with Apple onstage at WWDC 2014

Dr Dre speaks with Apple onstage at WWDC 2014

Today in a demonstration of how OS X Yosemite was able to use an iPhone as a relay to make phone calls, Apple made a call to Dr. Dre. His phone number - almost certainly a single-use number - called up Dre on stage. "Hey how you doing, this is Dre," said Dre, "I'm glad you called. I heard Tim gets in early — what time should I show up for work."

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