Some have declared the Walkman dead in the advent of iPods and then smartphones, but Sony refuses to give up on such an iconic brand. It has revived the name, given it a digital focus, and reshaped it with sometimes odd designs. The new Walkman NW-A35 that it just revealed at CES 2017 is such an example. You wouldn’t be blamed if you mistook it for one of Sony’s smartphones because it pretty much looks like a smaller but thicker version of the its Xperia XZ flagship. Without Android inside as well.