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Apple augmented reality headset is finally getting serious

Apple augmented reality headset is finally getting serious

A lot of companies think that AR and VR are the technologies of the future, and now Apple has been prompted to ramp up the development on an AR headset of its own. Though we may not see the headset for another couple of years, Apple is said to be pouring resources into its development. This is part of a larger AR initiative which was kicked off by the development and the release of Apple's ARKit.

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iPhone supplier tips metal Apple AR devices

iPhone supplier tips metal Apple AR devices

Augmented Reality was at the head of an earnings conference this week with Catcher Technology, supplier of metal frames and casings for Apple products. His commentary did not necessarily tie future AR components to Apple directly, but gave a strong indication of such therein. Catcher chairman Allen Horng spoke up on casings for wear-friendly devices in the near future.

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AR View for Amazon isn’t like Apple’s ARKit or Google’s ARCore

AR View for Amazon isn’t like Apple’s ARKit or Google’s ARCore

The big difference between Amazon's AR experience and that of either Google or Apple is in their approach. While Apple and Google take a developers-first sort of run at augmented reality, Amazon is, as always, concerned first with the end consumer. Not the end user, mind you - the end consumer. AR View isn't a toolkit for developers to make Amazon-friendly AR apps - it's a feature in their own app with which Amazon can sell products.

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ARCore just killed Tango to battle ARKit

ARCore just killed Tango to battle ARKit

Google's ARCore literally loads to an Android device with the name "Tango Core". In other words, Tango is dead. Tango Core is available separately, and requires a Tango-compatible device to work. This is only one part of a grand scheme that is Google's future in augmented reality. Whether Google planned this before Apple's ARKit was revealed is irrelevant - because begun, this AR war has.

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