AR

LEGO Hidden Side combines AR game with physical building sets

LEGO Hidden Side combines AR game with physical building sets

We are still very far from that futuristic age where augmented reality almost becomes our reality, where every object or place can hold deeper value than what physical matter can contain. That doesn't mean, however, that we have to limit ourselves to fun but short-lived AR stickers and non-interactive dinosaurs. LEGO, the toy company that always puts itself at the STEM forefront, is showing what else can be down using AR with its new Hidden Side play theme, a ghost-filled experience that keeps one hand on the physical and another on the virtual, literally too.

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Making basic sense of Apple’s next iPhone in 2019

Making  basic sense of Apple’s next iPhone in 2019

The 2019 iPhone isn't going to change the way you use your smartphone - unless that's what you're aiming for in the first place. The iPhone XI, or iPhone 11 if you prefer, looks so far like it'll bring about a new wave of apps that make the phone itself look magical. Based on leaks we've seen thus far, Apple's next-generation software is highly dependent on a rear-facing camera array very similar to that of several Android smartphones also set to see release before the end of this year.

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Pokemon GO Snapshot brings Pokemon Snap into the real world

Pokemon GO Snapshot brings Pokemon Snap into the real world

Last year, Niantic rolled out a Pokemon GO feature it called AR+, which enhances the in-game augmented reality effect when you've got it turned on. After that feature launched, a lot of people starting sharing screenshots of their Pokemon encounters, which in turn led to the development of another new feature that Niantic is announcing today. Dubbed Pokemon GO Snapshot, this new functionality should make it easier to take good looking pictures of your Pokemon with the real world as a backdrop.

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Apple first AR marketing lead shows its serious about AR

Apple first AR marketing lead shows its serious about AR

Apple never really jumped on the virtual reality bandwagon, even when smartphone-powered VR headsets and experiences exploded for a short while. Instead, Apple is putting its eggs in the augmented reality basket, going as far as saying it is the future. Now it has taken one concrete step closer to that future by moving long-time iPhone executive Frank Casanova to handle its product marketing for all things related to augmented reality.

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HoloLens 2 teaser leaves a lot to the imagination

HoloLens 2 teaser leaves a lot to the imagination

It may not have a foldable smartphone to reveal, but Microsoft will nonetheless be at MWC 2019 with some new technology to show off. The company today teased its announcement, and though the teaser it published was vague, it seems to have something to do with HoloLens. Does that mean we'll see the rumored HoloLens 2 announced in Barcelona later this month?

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WebXR Device API to let browsers access VR, AR hardware, sensors

WebXR Device API to let browsers access VR, AR hardware, sensors

Browsers these days are so powerful you can almost do anything in them. Yes, sometimes even run older (ancient, really) operating systems in a browser tab. Want to play 3D games? Google's Project Stream is working on that. How about virtual and augmented reality experiences? That's in the works, too. And with the new WebXR Device API on its way to become a standard specification, there might be a time when all you need for VR and AR is a portable headset and a web browser.

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Google Maps AR mode can be more precise, more useful than GPS

Google Maps AR mode can be more precise, more useful than GPS

You may not know it yet, but your location is almost as important as your email address and password. It is one of the things hackers and advertisers love to know, precisely because of how much we've come to unknowingly depend on it. From check-ins to store deals to, of course, navigation, we've come to rely on location data in our modern lives. Even in navigation, however, location can be a hit or miss, both powered and limited by GPS technology. That is why for the next evolution of Google Maps, the search giant is mashing together augmented reality, computer vision, and AI to deliver more accurate and more useful directions and information.

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Warby Parker’s iPhone app uses ARKit to let you virtually try on glasses

Warby Parker’s iPhone app uses ARKit to let you virtually try on glasses

Shopping for glasses is something that typically needs to be done in person, as you generally want to see how a set of frames both fits and looks on your face. With the rise of augmented reality, though, the process of trying on a pair of glasses is something that could be done anywhere, anytime. That's what Warby Parker thinks at least, as it's rolled out a new feature for its iPhone app that allows you to try on glasses without having to first head into a brick and mortar store.

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Houzz, the AR home decor company, discloses user data breach

Houzz, the AR home decor company, discloses user data breach

Augmented reality company Houzz has disclosed a data breach, stating that certain information pertaining to select users may have been exposed. According to the company, an "unauthorized third party" was able to obtain some user data, including certain internal account data, some internal identifiers, and select publicly visible user profile information.

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Google Arts & Culture app brings AR paintings to your room

Google Arts & Culture app brings AR paintings to your room

This week the folks at Google responsible for making their Arts & Culture app made big strides with augmented reality and virtual reality alike. It began with a new Camera tab, live in both the Android and iOS versions of the app right this minute. This new Camera app allows images to be projected (in the phone) and for the phone to identify artworks all around you.

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Facebook moves hundreds of employees to new AR glasses team

Facebook moves hundreds of employees to new AR glasses team

Facebook is making big changes behind closed doors, according to a new report, by restructuring its augmented reality glasses division and moving those employees into a newly launched standalone team dedicated specifically to the product. These employees were moved from the company's Facebook Reality Labs to the new product team, where they're reportedly working on multiple AR products.

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CBS Super Bowl LIII broadcast will include 8K and augmented reality

CBS Super Bowl LIII broadcast will include 8K and augmented reality

CBS has announced big plans for its Super Bowl LIII broadcast, including 8K cameras and the use of augmented reality. The network will have 115 cameras at the game, with "multiple" of them being 8K cameras intended for "dramatic close-up views" of the game action, according to the company. This will be the first time any US network has used 8K cameras to present the game.

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