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Houzz app uses augmented reality to let users preview furniture in their home

Houzz app uses augmented reality to let users preview furniture in their home

Shopping online has become increasingly popular, but only for certain things. Buying clothing and furniture online remains difficult for various reasons; when it comes for furniture, knowing how it'll look in your home is half the battle. Houzz has released a new app feature to address that, one that leverages augmented reality to let prospective buyers 'see' a particular item in their home in real time. This feature differs from the previously launched one that put 2D furniture in photos of users' homes.

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Apple AR glasses possibly confirmed by a leaked report

Apple AR glasses possibly confirmed by a leaked report

Did Apple's augmented reality prototype accidentally injure one employee's eyes? That's one potential explanation being juggled for a mysterious incident report at the iPhone company, after a cache of such filings were inadvertently leaked. The handiwork of an Environment Health and Safety contractor, the document was presumably intended for internal eyes only, but was mistakenly distributed first among employees and then snuck out to Gizmodo.

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The big Facebook Augmented Reality play is starting

The big Facebook Augmented Reality play is starting

Facebook is no longer willing to hang around and wait for augmented reality glasses, it's pushing the technology into its smartphone apps today with a new platform. "I used to think that glasses would be the first mainstream AR platform, and we'd get them maybe five or ten years from now," Facebook CEO Mark Zuckerberg said on stage at the opening keynote for F8 2017, the company's annual developer conference. "But over the last couple of years we've seen primitive versions of these things on our phones."

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AMD acquires Nitero, a wireless VR and AR company

AMD acquires Nitero, a wireless VR and AR company

AMD has announced the acquisition of Nitero, a company that focuses on wireless virtual reality and augmented reality solutions. According to AMD, it has acquired the company's key engineers, as well as its intellectual property, the combination of which will help usher in a future where high-end VR is delivered without the cable tether. The finer details about the deal, such as how much AMD paid, weren't provided.

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What is Lightform? A Projected Augmented Reality device for everyone

What is Lightform? A Projected Augmented Reality device for everyone

The folks at Lightform have a device that scans any environment, creates a high-resolution mesh, and creates AI-generated effects and filters to project back out. Combined with a projector, the Lightform device is able to turn any environment into an augmented reality theater. This device combines the real 3D world with digital projections of light to augment reality without need of any sort of head-mounted hardware.

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Pottery Barn’s AR app tries to make shopping less stressful

Pottery Barn’s AR app tries to make shopping less stressful

Augmented reality has actually been around for quite a long while already, but most of its applications have been limited to one-off games and gimmicks or, at most, trivialities. AR, especially on smartphones, has been hampered by the lack of technology as well as the lack of practical use cases. Google’s Project Tango technology, however, has opened the doors to more possibilities, and Pottery Barn owner Williams-Sonoma is taking advantage of that to make shopping for furniture less of a hassle.

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The next iPhone’s secret feature could augment your world

The next iPhone’s secret feature could augment your world

As smartphones become more powerful and features become more ubiquitous, there seems to be less and less to make an individual smartphone stand out from the crowd. Apple seems to know this, which is why CEO Tim Cook is reportedly preparing to make a splash in the realm of augmented reality.

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Shazam gets into the augmented reality game with liquor

Shazam gets into the augmented reality game with liquor

Shazam is perhaps best known for being able to recognize and name that tune just by listening to it. Two years ago, it ventured into a new kind of recognition, recognizing objects, particularly QR codes, using a smartphone camera. Now it is embarking on the next leg of that journey, entering augmented reality territory. Interestingly, its first customer for its new AR platform is Beam Suntory, not a music company, but “the world’s third largest premium spirits company”.

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ASUS ZenFone AR hands-on: Google Tango sells us a BMW

ASUS ZenFone AR hands-on: Google Tango sells us a BMW

ASUS launched the ZenFone AR back at CES in January, but the Project Tango phone wasn't quite ready for its augmented reality close-up. Turns out, there are some ZenFone AR handsets floating around at MWC 2017 this week, not least being used by the team at BMW and Accenture for their iVisualizer demo. Imagine our surprise when the ASUS handset was whipped out - alongside the existing Lenovo Phab 2 Pro - for us to check out on video.

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Samsung C-Lab to bring four VR/AR ideas to MWC 2017

Samsung C-Lab to bring four VR/AR ideas to MWC 2017

Another tech show, another chance for Samsung to boast about how it fosters and cultivates innovation among its employees through incubation programs like its C-Lab, formerly Creative Lab. At MWC 2017, with less attention paid to its absent Galaxy S8, Samsung could put more focus on four concepts that aim to push the envelope of virtual reality as well as augmented reality. And, of course, Samsung’s Gear VR is at the heart of all but one of these proposals.

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Microsoft HoloLens tipped to magically leap to v3, skip v2

Microsoft HoloLens tipped to magically leap to v3, skip v2

Impressive as it may be, the HoloLens you currently see right now is still just version 1, which is to say it’s a very expensive prototype. The next version of HoloLens, which might be more fit for public consumption and budgets, will be version 3. Did Microsoft suddenly forget to count? Hardly. However, it is eschewing conventional development wisdom and will leap frog over v2 right into v3. And that’s mostly because it remains uncontested in this still nascent market.

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Apple’s Tim Cook predicts AR will be as big as iPhone

Apple’s Tim Cook predicts AR will be as big as iPhone

Tim Cook has again voiced his enthusiasm for augmented reality, suggesting that the technology - which blends the real world with digital elements - could be as big as the iPhone. The Apple CEO has previously expressed his interest in AR, though Apple is yet to release a product based on the technology. However, with Microsoft, Google, and other big names all at different stages of augmented reality and virtual reality systems, it's widely considered a foregone conclusion that Apple will dive in too.

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