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Pottery Barn’s AR app tries to make shopping less stressful

Pottery Barn’s AR app tries to make shopping less stressful

Augmented reality has actually been around for quite a long while already, but most of its applications have been limited to one-off games and gimmicks or, at most, trivialities. AR, especially on smartphones, has been hampered by the lack of technology as well as the lack of practical use cases. Google’s Project Tango technology, however, has opened the doors to more possibilities, and Pottery Barn owner Williams-Sonoma is taking advantage of that to make shopping for furniture less of a hassle.

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The next iPhone’s secret feature could augment your world

The next iPhone’s secret feature could augment your world

As smartphones become more powerful and features become more ubiquitous, there seems to be less and less to make an individual smartphone stand out from the crowd. Apple seems to know this, which is why CEO Tim Cook is reportedly preparing to make a splash in the realm of augmented reality.

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Shazam gets into the augmented reality game with liquor

Shazam gets into the augmented reality game with liquor

Shazam is perhaps best known for being able to recognize and name that tune just by listening to it. Two years ago, it ventured into a new kind of recognition, recognizing objects, particularly QR codes, using a smartphone camera. Now it is embarking on the next leg of that journey, entering augmented reality territory. Interestingly, its first customer for its new AR platform is Beam Suntory, not a music company, but “the world’s third largest premium spirits company”.

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ASUS ZenFone AR hands-on: Google Tango sells us a BMW

ASUS ZenFone AR hands-on: Google Tango sells us a BMW

ASUS launched the ZenFone AR back at CES in January, but the Project Tango phone wasn't quite ready for its augmented reality close-up. Turns out, there are some ZenFone AR handsets floating around at MWC 2017 this week, not least being used by the team at BMW and Accenture for their iVisualizer demo. Imagine our surprise when the ASUS handset was whipped out - alongside the existing Lenovo Phab 2 Pro - for us to check out on video.

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Samsung C-Lab to bring four VR/AR ideas to MWC 2017

Samsung C-Lab to bring four VR/AR ideas to MWC 2017

Another tech show, another chance for Samsung to boast about how it fosters and cultivates innovation among its employees through incubation programs like its C-Lab, formerly Creative Lab. At MWC 2017, with less attention paid to its absent Galaxy S8, Samsung could put more focus on four concepts that aim to push the envelope of virtual reality as well as augmented reality. And, of course, Samsung’s Gear VR is at the heart of all but one of these proposals.

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Microsoft HoloLens tipped to magically leap to v3, skip v2

Microsoft HoloLens tipped to magically leap to v3, skip v2

Impressive as it may be, the HoloLens you currently see right now is still just version 1, which is to say it’s a very expensive prototype. The next version of HoloLens, which might be more fit for public consumption and budgets, will be version 3. Did Microsoft suddenly forget to count? Hardly. However, it is eschewing conventional development wisdom and will leap frog over v2 right into v3. And that’s mostly because it remains uncontested in this still nascent market.

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Apple’s Tim Cook predicts AR will be as big as iPhone

Apple’s Tim Cook predicts AR will be as big as iPhone

Tim Cook has again voiced his enthusiasm for augmented reality, suggesting that the technology - which blends the real world with digital elements - could be as big as the iPhone. The Apple CEO has previously expressed his interest in AR, though Apple is yet to release a product based on the technology. However, with Microsoft, Google, and other big names all at different stages of augmented reality and virtual reality systems, it's widely considered a foregone conclusion that Apple will dive in too.

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“Into the Wild” hands-on: AR serving a higher purpose

“Into the Wild” hands-on: AR serving a higher purpose

Tech companies are pushing virtual reality as the next wave of computing, but, as cool as it is, VR as we currenly know it has innate limitations that doesn’t make it suitable for many cases. Like being able to move around the real world with less fear of bumping into things, or being able to interact with said real world as well as a virtual one at the same time. That’s why when there was a need for an immersive and hi-tech experience, a group of organizations and companies turned to the Lenovo Phab 2 Pro and Google’s Tango augmented reality platform to create “Into the Wild”, an experience that aims to not only delight the eyes but also touch the heart.

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Lenovo Phab 2 Pro powers “Into the Wild” AR adventure

Lenovo Phab 2 Pro powers “Into the Wild” AR adventure

One of the great things about new technologies like virtual reality and augmented reality is how they enable us to experience things that would have otherwise been impossible to obtain. Either because of the cost or the danger both to ourselves as well as to those around us. There are, however, some experiences that really have to be seen with your very own eyes in order to appreciate the gravity of the situation. That is why Lenovo, Qualcomm, Google, and the World Wildlife Fund (WWF) got together to create "Into the Wild", which is both a showcase of AR technology as well as a call to social action.

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Apple, Carl Zeiss tipped to be working on AR glasses

Apple, Carl Zeiss tipped to be working on AR glasses

Cars, AI assistants, and mixed reality. Those seem to be the major thrusts of tech companies of late, and Apple is no exception. But, as typical of the Cupertino-based company, it keeps its major projects under wraps, dropping hints here and there for fans to chew on. Thanks to renowned blogger Robert Scoble, we have confirmation about Apple’s next major endeavor. Well, third-party confirmation, of course. After grilling an unsuspecting Carl Zeiss AG employee, Scoble says that the two companies are indeed working on a pair of smartglasses that will become Apple’s first and formal entry into the augmented reality market.

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Vuzix Blade 3000 smart glasses hands-on: Spectacles’ less-dorky cousin

Vuzix Blade 3000 smart glasses hands-on: Spectacles’ less-dorky cousin

Snapchat's Spectacles may have given wearable cameras the consumer-acceptance Google Glass never had, but a far more capable set of specs could steal their thunder. Vuzix - which has been pushing head-mounted displays for several years now, though primarily to enterprise users and developers - brought its latest glasses to CES this week, the Blade 3000. While at first glance they might look like regular glasses, they're actually outfitted with a transparent display.

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Tango capable ZenFone AR leaked ahead of CES reveal in Qualcomm slip up

Tango capable ZenFone AR leaked ahead of CES reveal in Qualcomm slip up

CES is an exciting time, but sometimes companies get a little too excited and spill the beans on a new product before it's ready. Such is the case with the ASUS ZenFone AR, which was "leaked" in a sense by a Qualcomm blog post. The ZenFone AR will be the second Google Tango phone to hit the scene, following on the heels of Lenovo's Phab 2 Pro.

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