When the modern VR and AR hype exploded, one of the loudest voices to be heard was Magic Leap’s. The young company was already talking and boasting even before Microsoft could get its HoloLens out of the would work, but it has, so far, been unable to actually put out a publicly available developer kit, much less a retail product. It has also been involved in some rather ugly controversies that have seemingly died down by now. Gearing up for its promised 2018 release, Magic Leap is once again talking. But this time, it’s getting the NBA and basketball legend Shaquille O’Neal to help.