Apple is more or less denying rumors that its 2018 iPhones aren’t exactly selling well. It is, however, definitely taking steps to convince more buyers to bite. Not a fan of the default iPhone XS and XS Max colors? There’s always an official colored case for you. In fact, Apple has just added three more colors to the mix. It has also added a few more options for Apple Watch users, but it seems it hasn’t yet made good it promise of a transparent case for the already colorful iPhone XR.