It is like the calm before the storm and has actually become the unofficial indicator that Apple is just about to put out something big. The Apple Store is down, which means something will be up once it's back. In this case, there is no secret. The Apple Watch is almost here and Cupertino is putting the final touches to its online store to be ready. And it better be, as the Apple Watch purchase process will be something quite new, especially for consumers, and Apple best be prepared for the oncoming online onslaught.