Whispers have already been heard as early as 2014. Some insiders are even wondering why it took Apple this long. But the it seems that Cupertino has finally called it quits and will be ceasing its advertisement selling business. While the iAd brand will remain, it will be transformed into a more automated advertisement platform rather than one where Apple has full and tight control over. This change will be the strongest evidence of how it failed to make a change, or even a dent, in the ad business.