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Facebook announces changes to controversial “ethnic affinity” marketing

Facebook announces changes to controversial “ethnic affinity” marketing

It would appear that Facebook has taken criticisms over what it calls "ethnic affinity" in its marketing options for advertisers to heart. A few weeks after those criticisms began sprouting up, Facebook has detailed a plan on how it will change things. The changes were announced in a blog post published by the company earlier this morning.

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Facebook will begin testing ads on Apple TV and Roku devices

Facebook will begin testing ads on Apple TV and Roku devices

If you thought Facebook already has enough presence on the screens of your various devices, get ready for one more: the TV. The social network behemoth is gearing up to expand its ever-growing advertising network with a test that will run video ads within certain apps on the Apple TV and Roku set-top boxes. The tests could start as early as next week, but there's no word yet on a pre-determined video length.

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Watchdogs want Google, Disney to stop kid-centric influencer marketing

Watchdogs want Google, Disney to stop kid-centric influencer marketing

Influencer marketing has been an increasingly contentious issue, with the FTC recently calling out deceptive sponsored social media posts as the first part of a crackdown against them. The commission wants to see more transparency with those posts, but is noticeably quiet on a related issue: influencer marketing targeted specifically at children. As a result, three consumer watchdogs have filed a complaint with the FTC, requesting that it do something about the problem.

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BMW Films returns with ‘The Escape,’ highlighting new 5 Series

BMW Films returns with ‘The Escape,’ highlighting new 5 Series

BMW produces a number of great cars, but they've also managed to elevate the art of advertising with their "BMW Films" series; essentially lengthy car commercials in the form of short films featuring action and car chases with the company's sporty sedans at the center of it all. The series has also drawn in big Hollywood talent, with previous directors including Ang Lee and Guy Ritchie, along with Clive Owen starring in the first films when they debuted in 2001.

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No Man’s Sky comes under investigation for Steam page advertising

No Man’s Sky comes under investigation for Steam page advertising

Whether you love or hate No Man's Sky, there's no denying that it's gone through a controversial launch. Shortly after the game released, there were a fair number of players and commentators criticizing the lack of advertised features in the game, and in fact, the game's Steam page still displays pre-release promotional materials that show off features which never made it into the final game. Those trailers and screenshots have caught the attention of the UK-based Advertising Standards Authority, which has revealed that it is investigating claims of misleading marketing.

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Adblock Plus launches its own ad platform

Adblock Plus launches its own ad platform

It’s either the ultimate irony or a vindication of the ad tech industry., or both. In what almost sounds like an April Fools scheduled wrong, Adblock Plus, one of the most popular names when it comes to, well, ad blocking, has announced its more formal entry into the ad tech market with its brand new Acceptable Ads Platform. In essence, this platform will allow publishers and websites to display ads even on browsers that have Adblock enabled, but only with the ads that Adblock as approved and in locations allowed by Adblock.

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Snapchat ads could become more personalized later this year

Snapchat ads could become more personalized later this year

It would appear that Snapchat is looking to make its advertisements more targeted as we move further into the latter half of 2016. A new report from eMarketer (as reported by Business Insider) features Snapchat director of revenue operations Clement Xue, where he says that the company is looking at ways to implement behavioral targeting for advertisements sometime in Q3 of this year.

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Google Search will penalize sites that use interstitial ads next year

Google Search will penalize sites that use interstitial ads next year

Advertisements on the internet can range in annoyance, with intrusive interstitial ads that pop-up over text being among the most frustrating. Google is gearing up to take a harder line against sites that show these kinds of ads early next year, and it's doing so as a way of making content easier to access on mobile.

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Facebook desktop ads return after Adblock Plus rolls out workaround

Facebook desktop ads return after Adblock Plus rolls out workaround

Well that was quick: yesterday we told you that Adblock Plus had rolled out new filters intending to stop Facebook's new desktop ads, but now just a few hours later, Facebook has hit back. Facebook has apparently implemented code to combat Adblock's workaround, striking back with a speed that even puts the Adblock Plus community's original answer to these desktop ads to shame.

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Adblock Plus claims early victory against Facebook’s new desktop ads

Adblock Plus claims early victory against Facebook’s new desktop ads

Just a couple of days ago, Facebook announced a revision to its ad controls that included increased efforts against the widespread use of ad-blockers. In the announcement, Facebook said that ad-block users would begin seeing ads anyway when they accessed the site through desktop. As you can probably guess, the folks behind Adblock Plus, one of the more popular pieces of ad-blocking browser software, took that as a challenge.

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Facebook updates ad controls, moves to make ad blockers less effective

Facebook updates ad controls, moves to make ad blockers less effective

Facebook is coming to terms with the fact that people generally dislike ads, and this means both good and bad things for its users. The good news first: Facebook has announced that it will update its ad preferences, allowing users to pick and choose what kind of ads they see alongside content on the site. Essentially, this update allows you to remove categories from the list of things Facebook has determined you might like, allowing the ads you see to fall more in line with your actual tastes.

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Facebook begins testing ad breaks for Live broadcasts

Facebook begins testing ad breaks for Live broadcasts

It was bound to happen eventually, and now it looks like advertisements in Facebook Live videos may be around the corner. Facebook has announced that it's rolling out small-scale tests where it will insert ads into live streams broadcast on its platform, alerting agencies to the fact that their ads - usually pulled from promoted video campaigns on the social network - may begin appearing in Live videos around the site.

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