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Why You Won't See A Movie Villain Using An iPhone
It’s no coincidence that moviegoers haven’t come across a cinematic villain rocking an iPhone or a Mac computer. In a video for Vanity Fair, Rian Johnson, who directed films like “Looper” and “Brick,” divulged that Apple doesn't allow filmmakers to put any of its products in the hands of a movie baddie or his henchmen.
Apple’s strict marketing tactic is not surprising, considering the brand has always tried to maintain a squeaky clean image by steering clear of any controversy. However, Apple likes to put its coolest gadgets in the hands of good guys. As pointed out by a WIRED article from 2002, the hit thriller show “24” had all the good fellas rocking a Mac to carry out their missions.
The company has even drafted a legal framework for content depicting its intellectual property, and one of its clauses states, “The Apple product is shown only in the best light, in a manner of context that reflects favorably on the Apple products or Apple Inc.” In Johnson's "Knives Out," many characters can be seen with iPhones, save for the antagonist played by Chris Evans.