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Why Is The Rivian SUV So Much More Expensive Than Its Competitors?
By ALEX HEVESY
The Rivian R1S is a high-tech full-size SUV that its manufacturer claims is the "world's first Electric Adventure Vehicle." It's available with a quad-motor system that delivers 835 horsepower to all four wheels, and when you pair that with an estimated range of more than 300 miles on a charge, the Rivian R1S is a pretty serious EV.
That capability will cost you a significant chunk of change. The uber-fast quad-motor variant with the upgraded battery comes in at $92,000; but if that price is a bit too steep, you can always pick up a base dual-motor R1S with a standard 260-mile range battery starting at an eye-watering $78,000.
Expensive electric SUVs with supercar-like specs are nothing new. The Tesla Model X starts over the six-figure mark, and the crab-walking Hummer EV (about as close anyone can get to buying an electric tank) starts at more than $84,000; so the Rivian R1S is right in line with other established supercar brands.
Drivers still have the option of the more economically focused $30,000 Equinox EV that Chevy announced earlier this month or even the 2023 Ford Mustang Mach E that starts at $46,895. But more motors equals more money, and the Rivian R1S’s high price tag makes a bit of sense, especially when it's kitted out to have four motors.