Tech - News
The Wrangler Clone Jeep Wants To Ban
By NADEEM SARWAR
Fiat Chrysler is back in court fighting Mahindra & Mahindra again; Fiat first filed a complaint in 2018 before the U.S. International Trade Commission asking the organization to put an import ban on Mahindra’s Roxor vehicle because it was too similar to the classic 1940s Jeep design. Fiat Chrysler's complaint claimed the Roxor was "modeled after the original Willys Jeep."
In June 2020, the U.S. ITC ruled that Mahindra's Roxor violated the Jeep Wrangler's "trade dress" and put a sale and import ban on Mahindra's vehicle. Within months, Mahindra redesigned the Roxor, and the U.S. ITC modified its ban, noting the Roxor models made after 2020 could be sold in the U.S. because they no longer violated the Jeep Wrangler's signature design.
In January 2022, Fiat Chrysler filed a fresh complaint that the modified Roxor still infringed on its Jeep design property; fast forward to March, when the U.S. Court of Appeals for the Federal Circuit upheld the ITC's original import ban decision. Fiat Chrysler is now fighting again, seeking a permanent ban on all Roxor sales in the country.