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The Reason The Plymouth Prowler Was A Failure
The Plymouth Prowler, one of the craziest-looking American cars from the 1990s and early 2000s, was a simultaneous mix between cutting-edge and straight out of the hot rod scene from several decades ago. However, the Prowler was only around between the 1997 and 2002 model years, with the last models being sold by Chrysler after Plymouth folded in 2001.
While the Plymouth became one of the first cars constructed mostly out of aluminum, and it had an aggressive stance and a mean-looking grille, its aesthetics pushed it away from being a mass-market car. Additionally, during the initial model years, the Prowler was stuck with a 3.5L V6 and a sad 214 horsepower without a manual transmission.
The Prowler was also uncomfortable to drive, had a weak engine, and featured a strange cockpit layout that was disorienting. It failed as a car under both Plymouth and Chrysler, but it did help make significant strides in the use of aluminum in cars, and it still enjoys fairly healthy auction sales.