Tech - News
The Reason Porsche Built A Custom 911 For Keanu Reeves
By ELI SHAYOTOVICH
Keanu Reeves’ love of Porsches stretches back to when his grandmother gave him a toy one — a gray Porsche 911 Turbo — and as an adult, the actor bought a black 911 Carrera 4S that came with a sunroof and manual transmission. Unfortunately, his beloved car was stolen, and Reeves believes thieves targeted it because the model had one of the last air-cooled engines.
After mourning the car’s loss, Reeves decided he wanted another 911 but one that was distinctly his own — so, he asked if the company would help personalize the car. Even with Reeves’ stature, negotiations were needed, but in the end, Porsche anodized the interior trim panels a lovely shade of black and put a custom 12-o'clock center marker on the steering wheel.
Porsche buyers have plenty of options when it comes to customization, although that usually means exterior paint colors and interior trim and upholstery. However, those like Reeves with deep pockets can call upon the talents of Porsche Exclusive Manufaktur, which has been responsible for making special modifications to Porsche's regular production cars since 1978.
Reeves himself is no stranger to customization, as he founded Arch Motorcycle Company with custom bike expert Gard Hollinger in 2011. Every bike that leaves Arch’s facility is unique, built to suit the individual owner, who will need a fat wallet to afford one: An Arch KRGT-1 starts out at $85,000, the price tag spiraling north depending on what customization is involved.