Msida, Malta - September 25, 2011: The Apple Macintosh logo as seen on the back of an iPad manufactured by Apple Macintosh.
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The Real Reason The Apple Logo Has A Bite Out Of It
Apple's logo — a silhouette of an apple with a bite taken from it — is one of the most distinct pieces of branding in the world and first appeared on the Apple II in 1977. Plenty of theories speculate about the reason for the bite: Is it an obvious nod to Isaac Newton and his theory of gravity, or is it a link to Alan Turing, a man who many consider the father of modern computing?
Turing invented the algorithm, set the benchmark for AI to aspire to with his Turing Test, and cracked the German’s Enigma code during World War II. He was also homosexual, a crime in Britain at the time, and in 1952, was convicted of gross indencency and chemically castrated; two years later, his body was found close to a cyanide-laced apple with a bite taken from it.
Turing’s sad death, either an accident or a suicide, could be symbolized by the logo’s missing bite and pride-flag-like appearance, but in reality, the mathematician had nothing to do with the Apple symbol. In an interview with Creative Bits, the logo’s creator Rob Janoff revealed, “I designed it with a bite for scale, so people get that it was an apple not a cherry.”
“Also it was kind of iconic about taking a bite out of an apple,” said Janoff. The designer also brushed off any suggestion that the bite was a clever reference to the computing term byte, claiming he wasn't even aware of the term at the time. Although Janoff was worried that Steve Jobs wouldn’t like the logo, the co-founder fortunately took a chance on the outlandish design.