Nova Launcher

The most popular choices in any industry tend to be somewhat dull, but Nova Launcher manages to buck this trend with its deep customization options. While Nova’s freemium launcher doesn’t have quite the same levels of personalization as its $4.99 Nova Prime counterpart, the version is still packed with features like precise icon positioning.

Action Launcher

The Action Launcher is another highly customizable freemium launcher with many standout features like Covers and Shutters. Action has the lowest Play Store rating of our picks at 3.9/5 stars, as some users have identified performance and stability problems and have complained about the company’s strategy for pushing the upgraded paid version.

Microsoft Launcher

Although the Microsoft Launcher has many of the company’s attributes, such as having a productivity-oriented interface, this launcher is lightweight and fast. Its feature might not be jaw-dropping, but this free launcher is full of valuable tools like universal search and customizable Glance panels, with its users giving it a 4.7-star rating.

AIO Launcher

The AIO Launcher brings an elaborate GUI that focuses on maximizing information with its unique dashboard approach that allows users to access details of all sorts. AIO takes a different approach to additional features, like a Telegram widget, that can be paid for separately in-app, ranging from $0.99 to $9.99.

Niagara Launcher

The highly-rated Niagara Launcher emphasizes minimizing distractions and easy app navigation, but it does come with a few downsides that might turn some users off, like only one widget being shown on the home screen. That said, Niagara gives a fast, uncluttered experience that can be further optimized in the premium version for $10 per year.