LUHANSK, UKRAINE - 2013/06/09: BMW car company logo in front of dealership building. Bayerische Motoren Werke AG (English: Bavarian Motor Works), commonly known as BMW, is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria. (Photo by Igor Golovniov/SOPA Images/LightRocket via Getty Images)
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BMW's 5 Biggest Car Flops of All Time
BMW 507
From a design standpoint, the 507 was anything but a failure, as it featured the first BMW V8 engine paired to a lightweight chassis and sporty suspension. Unfortunately, only the wealthy elite could afford it, and BMW made less than 250 of the model.
Upon the creation of BMW Motorsports in the early ‘70s, the brand rolled out the M1, developed expressly to compete in sports car racing. Due to the nature of production, however, M1 was deemed too expensive and few were sold.
The Z1 is known for its oddly created doors, which retract down into the doorsill in a vertical motion and leave an opening in the side of the car. Quirky design aside, it’s a flop because the car wasn’t sporty enough and boasted a steep retail price.
BMW i8
In 2014, BMW created an entire sub-brand dedicated to electrifying its vehicles, and the i8 was at the center of this endeavor. Although a technologically advanced hybrid, the i8 failed to attract many buyers with a price tag of at least $148,495.
The M5 is unquestionably a fantastic sports sedan, but do recent complaints of rod bearing failures and costly replacements make it a flop? Maybe, but the real takeaway could be that even when BMW misses the mark, it still shines.