Tech - News
Apple's Big Oprah Deal Is Getting A Shock Ending
By MONICA J. WHITE
Apple TV+ and Oprah Winfrey’s massive production deal has come to an abrupt and unexpected end, and neither side will comment on the matter, though both sides have confirmed the break. After Apple announced the collaboration in 2018, Winfrey created new programs for the then-new Apple TV+ subscription service and promoted the platform to new viewers.
Winfrey is promoting "Sidney," a documentary about Sidney Poitier she produced for Apple TV+, and — on the surface — everything seemed fine. Although neither side is eager to open up about what happened, Puck reports the behind-the-scenes situation wasn’t stable, but that doesn't mean the end of any relationship between Oprah Winfrey and Apple TV+.
Was Apple unsatisfied with the deal? We will likely never know the reason behind the ending of what was almost certainly a highly lucrative contract, but that's not stopped speculation from kicking up. One common theme is that Oprah is too busy with other collaborations to produce as much content for Apple as it would have liked.
That's not to say Oprah's output with Apple has been lacking; she was behind the Prince Harry documentary "The Me You Can't See" and her own shows titled "The Oprah Conversation" and "Oprah's Book Club." According to Puck, those things will live on, but they will all be handled on a project-by-project basis instead of a contract.