While Ford helped Jaguar survive turbulent years, it wasn’t exactly a financial success. The economic crisis of the late 2000s caused Ford to sell Jaguar to Tata Motors in 2008.
After suffering massive losses, BMW sold the Land Rover brand to Ford in 2000. With Ford at the helm, Land Rover would see improvements to its existing model lineup.
Like Jaguar, Land Rover was sold to Tata Motors in 2008 during the economic crisis of the late 2000s. In 2013, Tata merged these two companies to create Jaguar Land Rover.