Apple may have seen the writing on the wall. Google may have actually sensed it sooner, which is why it didn’t seem to get excited in the first place. Although they have been the biggest proponents of this app-centric ecosystem we have today, especially on mobile, the two most influential companies in the world seem to be slowly abandoning them. Apps are no longer the great money makers they once were, even the paid ones. Some might argue they never were, at least on Android. The money may soon be in subscriptions instead, and that could drastically change the software landscape forever.