Once considered a darling and pioneer of the still nascent ride-hailing industry, Uber has quickly become the villain of a still ongoing drarma. It's the typical story of a successful company willing to do anything and everything to stay that the top, even when that means breaking the rules. And break the rules Uber did, according to this new report. Uber has allegedly been "fingerprinting" iPhones, identifying them even after they have been fully erased. It was a gross violation of Apple's privacy policies and a practice that went on for almost a year until Apple CEO Tim Cook put a stop to it.