HTC just can’t catch a break in the smartphone market. Just when you thought the HTC 10 would be a winner, it fails to capture the market by storm. The HTC U Ultra’s super shiny facade wasn’t also enough to fend off criticism of its less than impressive features. All these isn’t new to HTC and the Taiwanese company isn’t one to easily give up either. Against all odds, it will be launching yet another “U” branded smartphone, and it has marked a May date to do just that.