Samsung Galaxy S10 Review: We have a new king

The Samsung Galaxy S10 doesn't fold, it doesn't have 5G – not quite yet, anyway – and it looks a whole lot like the Galaxy S9 from last year, but none of that precludes it from being the smartphone to beat in 2019. While curiosities like the Galaxy Fold may be teasing unusual form-factors, and next-generation 5G networks promise ridiculous speed for those lucky few in launch markets, the Galaxy S10 and S10+ bring their formidable talents to bear on the mainstream.

Even in a market full of glassy slabs, Samsung's glassy slabs have a strong visual identity. For the Galaxy S10, the back now gets a beautiful pearlescent finish which Samsung calls "Pearl"; it's available in white, black, and blue, but the colors actually shift widely depending on the angle you're holding them. The Prism White Galaxy S10+, for example, can be anything from glistening ivory through to a burnished pink with green tones. Samsung will also offer Flamingo Pink and, in the top-spec Galaxy S10+ models, real ceramic in white and black, too.

A band of polished metal runs the edge of the S10, with narrow, crisp buttons for power, volume, and triggering Bixby. In a welcome change you can now remap the Bixby button: a single press could launch Google Maps or Spotify, for example, with a double-press summoning Bixby. Sadly you can't map it to launch the Google Assistant.

The new Infinity-O display is integral to the design of the Galaxy S10. It dominates the front of the phone, curving around the sides of the S10 and S10+, with tiny bezels top and bottom. There's no notch, unlike an iPhone XS or a Pixel 3 XL. Instead, Samsung has a small cut-out in the upper right corner, right through the AMOLED itself.

On the S10, it looks like someone took a hole-punch to the screen. The S10+, though, has two front cameras, and so its cut-out is a lozenge shape.

There are probably a hundred potential psychology papers to be written on where you fall on the notch fury spectrum, and I won't presume to tell you whether Samsung's approach is better than that of Apple, Google, and others. Or, indeed, if they should've just stuck with the larger top bezel the Galaxy S9 relied upon. What I will say is that, in general use I quickly found I didn't notice the S10+'s cut-out. I also, for context, rapidly stopped noticing the iPhone XS' notch, and that of the other notch-design devices I've spent time with.

Perhaps I'm just more visually accommodating than others are, I'm not sure. The times the Infinity-O's hole is more intrusive are when you're in full-screen experiential apps, like watching video or playing games. Even then, it's no deal-breaker for me. Slightly more annoying is how some status icons don't quite reflow around the cut-out, though I suspect the software will get better at accommodating it over time as more phones adopt these Samsung Display panels. The Galaxy S10 may be the first, but it certainly won't be the last.

Beyond the hole, the AMOLED screen is notable for its incredible visuals. Colors are bright, contrast levels huge, viewing angles broad. Not for nothing did this screen win DisplayMate's approval recently, and I'm pretty confident in saying it's the finest smartphone screen on the market today.

Samsung has made photography a central selling-point of its smartphones in recent years, and the Galaxy S10 is no different. It adds an Ultra Wide camera to the rear, with a 16-megapixel sensor and an f/2.2 lens covering a full 123-degrees. It sits alongside the regular 12-megapixel camera with a 77-degree field of view that, thanks to Samsung's Dual Pixel technology can switch between f/1.5 and f/2.4 lenses.

The Galaxy S10 and S10+ throw in a telephoto camera, too. That has a 12-megapixel sensor and an f/2.4 lens, and delivers a 2x optical zoom. It, and the Dual Pixel camera, get optical image stabilization, while the Ultra Wide relies on digital stabilization alone.

The full trio of cameras open the door to a much more flexible photography experience, all built on the important fact that each is capable of great shots. You can flip between the three manually in Samsung's camera app, or the S10 will switch automatically as you pinch-zoom in and out. Being able to fit a much wider scene into a shot can be incredibly useful, though there's a little barrel distortion – which Samsung tries to fix with software massaging – and can be some fringing at the very edges.

In general, though, the torch that is Samsung's solid reputation for photography is carried forward by the S10. That requires the usual proviso that different phones have different tastes in things like color saturation and crispness. You can generally override such things like brightness and how much punch HDR+ adds, in the Pro mode, but Samsung's tendency is still to pull out more saturated colors, whereas an iPhone produces more natural shots.

I'll say it again, though: the photos are different but not necessarily "better" either way. And, while the S10's Ultra Wide camera may now result in more being in the frame at any one time, in general there's not a huge change from what photos taken with last year's Galaxy S9 or Note 9 look like. The quality is basically the same, it's just that you get more flexibility in creativity options with which to wield it.

The Ultra Wide camera also upgrades Samsung's Live Focus. The Galaxy S10 uses the regular and Ultra Wide cameras for that now, meaning that pictures with artificial bokeh aren't always cropped in as they were when the Galaxy S9 relied upon its optical zoom. As with all background defocus features, Samsung's isn't always perfectly accurate: it still sometimes struggles to cut out the foreground subject perfectly from the rest of the scene.

It's better than before, though, and you can adjust the degree of Live Focus both before and after you take the shot. Along with the usual blur there are three other effects available, too. Spin gives a Twilight Zone-style spiral around the subject, while Zoom gives a motion-blur border. I got most enjoyment from Color Point, which desaturates the rest of the frame and leaves only the subject in color.

They're part of Samsung's continued push into AI and computational photography. The Galaxy S10's Neural Processing Unit (NPU) can recognize new scenes and adjust the camera's settings automatically: it can spot a shoe, a vehicle, or a dog or cat, for example, and tweak the saturation and balance contrast to suit. A new document scan option pops up if you're using the S10 as an impromptu scanner, while Shot Suggestions will give composition advice like pointing out if you're holding the phone at an angle.

Sadly the one feature I wanted manual control over was left solely under the NPU's control. The S10 has a night scene mode, boosting low-light images so that they're far clearer, but it's down to the phone as to whether it switches on or not. In contrast, the Pixel 3's Night Sight mode can be manually activated, and it works much better than Samsung's system. The Galaxy S10 can produce unexpectedly usable shots in low-light situations – photos you don't instantly delete because they're nothing but murkiness and grain – but the Pixel 3 is downright magical in the same conditions.

On the front, the S10 and S10e get a 10-megapixel Dual Pixel f/1.9 camera, while the S10+ adds an 8-megapixel RGB depth camera too. Its presence – as well as explaining why the Infinity-O hole is twice as wide – is to improve Live Focus selfies. Sure enough they're fine in most cases, but I still had issues with focus fringing around trickier sections like hair.

With a Qualcomm Snapdragon 855 processor (in the US, at least) across the board, the Galaxy S10 family can't be described as underpowered. 8GB of memory is standard on the S10 and S10+ too; the S10e has both 6GB and 8GB versions. The heaviest hitters can get a Galaxy S10+ with a ridiculous 12GB of RAM. It seems near-unnecessary to point out that you almost certainly don't need that for anything more than bragging rights.

Storage is a welcome 128GB at its minimum. The S10e can be had with 256GB, while the S10 and S10+ offer 512GB options, and that crazy maxed-out S10+ gets a full 1TB. All three have the microSD slot too, which can handle up to 512GB cards.

It should come as little surprise, then, to discover that the Galaxy S10 is fast and smooth. Samsung says it has done all manner of optimization so that apps load quickly every time, including predicting what you'll be opening next based on past behaviors. The reality of it, though, is that you don't really notice all the clever stuff going on in the background, simply that lag isn't an issue.

As for battery life, the S10e has a 3,100 mAh battery, while the S10 steps up to 3,400 mAh. The Galaxy S10+ gets a whopping 4,100 mAh; that means it actually packs more power than a Note 9. All support Fast Wireless Charging 2.0, guzzling up to 12W with a compatible charger, but Samsung has stuck with Quick Charge 2.0 when using a wired charger. It means the S10 tops out at 15W charger support, whereas rivals are handling more than double that with Quick Charge 4+ or other, proprietary technologies.

Offsetting those slower wired charging speeds was the fact that I simply didn't have to plug in as often. The Galaxy S10+ has a big display and begs to be used, but even with the sort of hammering a phone goes through in the review process, it wouldn't give up.

Getting through a full, busy day and finding I still had around 30-percent battery left was commonplace. More moderate use could leave the S10's battery only at the roughly halfway point. I'll wait and see how the slightly smaller S10 battery holds up with similar treatment, but I'm pretty confident in saying that the Galaxy S10+ is the best of the flagships for battery life.

The Galaxy S10 family are flagship phones at flagship prices. Even the most affordable S10e still costs $750; a Galaxy S10 128GB is $900, and the Galaxy S10+ starts out at $1,000. Max out the S10+ and you're looking at $1,600. Yes, that's basically what you'll pay for Apple's 2018 iPhone range, but that doesn't mean it's not an astonishing amount to splash out on a smartphone.

"Worth" is subjective. What's gratifying about the smartphone space right now is that there are several very competitively priced devices with high-end specifications – OnePlus is probably the most commonly-cited, though it's not alone – for those who can't justify dropping a grand on a phone.

You don't need a Galaxy S10, then, but I can name plenty of reasons why you might consider its price tag justified. The excellent and flexible cameras, the incredible display, the potent performance and battery life, and the surfeit of power-user features in a svelte and handsome design easily make it the best Galaxy that Samsung has ever produced. It also makes it a competitor for the best Android phone on the market and, for that matter, the best smartphone, period.

The Pixel 3 XL's Night Sight mode is ahead in low-light conditions, and some will always prefer unmodified Android and the promise of first-dibs on OS and feature updates. iOS fans, meanwhile, may look enviously at the Galaxy S10's notch-free screen and crazy battery life, but giving up their iPhone's software and Apple ecosystem integration might be too bitter a pill to swallow. They're all good reasons to abstain, but the very fact that you need such good reasons to not buy the S10 is a testament to just how much Samsung gets right in 2019.