As you might have noticed, this year’s iTunes Rewind let us know the tops of all categories as far as sales and such go. One that stuck out is MLB At Bat 2010 for iPhone and iPod touch, named highest grossing app by Apple, that’s first overall across ALL categories of paid apps in 2010. (And as a bonus, the iPad version was the highest grossing app in the sports category, but who’s counting?) Major League Baseball is counting – this game “At Bat” gave users the first full season of live video for EVERY GAME, being accessed 37 million times during the 2010 season.
The increase in access from last year to this year is monsterous: over 236 percent more people accessed the app from the 2009 season. Users were able to grab access to their MLB.TV subscriptions and watch LIVE broadcast feeds, both home and away games – all with statistical overlays and controls to rewind and pause the game. Intense! ALSO during the off-season you can grab the app for FREE in the Apple app store. Check out the full press release below:
NEW YORK, Dec.12, 2010 /PRNewswire/ — MLB.com At Bat 2010 for iPhone and iPod touch was named the highest grossing application by Apple in its second annual iTunes Rewind for the App Store. At Bat, which delivered the first full season of live video for every game and introduced the At The Ballpark mobile in-venue experience, finished first overall across all categories of paid applications for 2010. In addition, MLB.com At Bat 2010 for iPad was recognized as the highest grossing application in the sports category.
Baseball fans utilized At Bat 2010 to follow Major League Baseball games every day from the application’s debut in Spring Training through the final out of the 2010 World Series. During the 2010 MLB Postseason alone, At Bat was accessed 37 million times, a 236 percent increase over the 2009 Postseason.
Subscribers to At Bat 2010 were able to access their MLB.TV subscriptions to watch live home and away broadcast feeds for every out-of-market regular season game with enhanced features such as statistical overlays and controls to pause or rewind live action. The application also delivered every radio feed, in-game video highlights and MLB.com Gameday.
This year also marked the debut of At The Ballpark, a mobile in-venue experience within At Bat 2010 for iPhone. By utilizing the Apple device’s core location technology, fans were able to check-in to any of the 30 Major League ballparks and, subsequently, receive access to an array of exclusive features, including social media, interactive venue maps, concession menus, personal profiles and video highlights. MLB.com also partnered with Aramark and the Philadelphia Phillies to launch a pilot program in September for mobile food ordering through At Bat 2010.
During the off-season, MLB.com At Bat 2010 is available free from the App Store on iPhone, iPod touch or iPad at www.itunes.com/appstore/. For more information, please visit MLB.com.