Yup, Apple’s new “If you don’t have an iPhone” campaign is out

Mar 17, 2011
15
Yup, Apple’s new “If you don’t have an iPhone” campaign is out

"Yup, if you don't have an iPhone, well, you don't have an iPhone." Thus end all three new iPhone commercials Apple released today. The ads show you what you are missing if you don't yet own the iconic phone. One commercial shows a lightning fast app download on the app store, another praises iTunes and the built in iPod on the phone, and the third shows the wonders of iBooks.
Yup, you can see all three of these commercials after the cut.


The ads appeal to the iPhone envy that some might be feeling, and also portray Apple's phone as far superior, giving you the impression that if you want a really good phone, it's your only choice. Quoting the App Store ad, "If you don't have an iPhone, you don't have the App Store. So you don't have the world's largest selection of apps that are this easy to find and this easy to download right to your phone," says the ad, while showing the Delta Airlines app being downloaded and used.

As PC Mag pointed out, though, if you don't have an iPhone, "you also didn't fall victim to the glitch that kept the clocks on some iPhones from adjusting to daylight savings time last weekend." But Apple's marketing has been very effective, as shown by the half-million iPad 2s that were sold in the tablet's first days in stores. And Apple's previous "There's an app for that" ads were also very successful. What do you think, do you like the new ads, or are they annoying? Your answer may depend on what phone you're carrying around.

Here they are:
App Store:


iPod:

iBooks:

[via PC Mag]


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