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Yahoo ups the stakes against Google by acquiring Right media

By Chris on Tuesday, May 1st 2007 No Comments

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YahooYahoo is really working to stay in the game against rival Google in the online advertising game.

They have acquired Right Media for the sum of $680 Million. According to the chairman and CEO of Yahoo”This acquisition is an important step in our long-term vision to build the industry’s leading advertising and publisher ecosystem. We believe that Yahoo!’s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo! itself.”

Yahoo already had a 20 percent stake in the company until recently. This decision was no doubt influenced by Google’s purchase of DoubleClick for $3.1 billion recently.

Yahoo! to Acquire Right Media for $680 Million USD [via dailytech]
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