Yahoo ups the stakes against Google by acquiring Right media

Yahoo is really working to stay in the game against rival Google in the online advertising game.

They have acquired Right Media for the sum of $680 Million. According to the chairman and CEO of Yahoo”This acquisition is an important step in our long-term vision to build the industry’s leading advertising and publisher ecosystem. We believe that Yahoo!’s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo! itself.”

Yahoo already had a 20 percent stake in the company until recently. This decision was no doubt influenced by Google’s purchase of DoubleClick for $3.1 billion recently.

Yahoo! to Acquire Right Media for $680 Million USD [via dailytech]